Search Marketing Specialist

La Plata, Maryland
Mar 27, 2017
May 01, 2017
Full Time

We’re NDG Communications, an award-winning advertising agency about a 45-minute commute from DC in lovely La Plata, MD and we’re hiring a Search Marketing Specialist.  The Search Marketing Specialist is responsible for day-to-day management and execution of paid and natural/organic search engine marketing (SEM) campaigns.  The Search Marketing Specialist uses search engine optimization (SEO) knowledge to assist clients and the agency in generating fully optimized content and content strategies to direct web traffic and customer engagement in tandem with integrated campaigns.

We Bring to the Table:

  • Reasonable schedules (the office is usually empty by 6pm)
  • Competitive compensation & benefits
  • Family-friendly atmosphere & life/work balance

You Bring to the Table:

  • Bachelors degree in Marketing or Technology
  • Minimum of 1 year search marketing experience, with a proven SEO/SEM track record, and have a real desire to become an expert in the search marketing field
  • Must have a genuine passion for SEO and stay up to date with the latest SEO and SEM trends by studying, understanding, and implementing ethical tactics and techniques
  • Experience developing and implementing search engine optimization strategies
  • Experience working in Google Analytics, Adwords, AdCenter, Google Search Console and other search marketing and analytic tools is required
  • Experience within the advertising, marketing, real estate, land/community development, or homebuilder industries
  • Excellent analytical and communication skills
  • Proficient in Microsoft Excel or Google Spreadsheet
  • Resourceful, proactive problem solver
  • Entrepreneurial, out-of-the-box thinker who is intellectually curious with a strong work ethic
  • Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines


  • Responsible for day-to-day management and execution of paid cost-per-click (CPC) and organic search engine marketing (SEM) campaigns for all agency clients across platforms and geographies
  • Use search engine optimization (SEO) knowledge to assist clients and the agency in generating fully optimized content and content strategies to direct web traffic and customer interactions in tandem with integrated campaigns
  • Manages organic search for all client websites to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis
  • Conducts SEO keyword research, develops internal linking strategies, and creates content of META titles, META descriptions, META keywords, and image ALT text to improve performance of client websites
  • Researches and generates CPC campaign keywords, writes and edits ad copy (titles and descriptions), manages bids and budgets, and optimizes landing pages to keep campaigns within performance expectations and to meet client goals
  • Grows and optimizes CPC campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Researches, collects and analyzes website and campaign data, leveraging internal and external resources, and data sources to report on successes and actionable opportunities for paid search programs
  • Generates and disseminates management reporting to ensure that the account team is aware of campaign performance trends
  • Understands industry/market best practices and strives to incorporate them seamlessly in day-to-day agency processes
  • Balances analytical thinking and approaches with creative thinking and long-term vision
  • Finds opportunities to keep the rest of the agency current on the latest digital marketing trends

Reports to the Director, Digital Strategy

Please apply via our website. NO CALLS or recruiters. This is a full-time, on-site opportunity. Thank you.


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