Food & Beverage Category Manager
The Wills Group was founded in 1926 and is headquartered in La Plata, Maryland. Our business lines include Dash In, Southern MD Oil, SMO Energy and Splash In, which serve our customers across Delaware, Maryland and Virginia. We are a privately held company that values family, collaboration and dedication.In this role, the Food & Beverage Category Manager is responsible for providing input to the companya€ (TM) s overall brand strategy for Dash In, developing menu concepts and items, and building the business case for proposed concepts to support new convenience stores. This position utilizes consumer and trend research as the basis for proposed new menu and beverage concepts to appeal to target audience. The Food & Beverage Category Manager manages major projects involving the development and execution of important new concepts or products including procurement and supply chain management. The Food & Beverage Category Manager is responsible for driving category management principles through the application of strong, proactive data analytics and consumer/shopper insights. The Manager will provide compelling presentations and other information in support of sales and category growth and guidance to other Category Management team members. This person will own the food category management strategy and is accountable for developing relationships at the vendor and customer level.Develop food service and beverage strategies and business plans to grow category sales and brand market shareConduct brand, segment and category analysis to evaluate performance against business objectives, identify competitive threats, and highlight product strengths/weaknesses.Work with design and construction teams for front and back of house development to support menu execution and effective merchandisingEffectively negotiate with vendors to procure best costing and service for brand executionDevelop and maintain forecast/inventories of food and beverage items and recommends pricing structures to achieve competitive gross marginsEducate the franchisee and operations team how to achieve superior execution through establishment of standards, job aides, recipe guides and supporting training.Keeps abreast of consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions.Analyzes syndicated Nielsen and data, as well as internal metrics, in order to track performance of the brand and inform operations and marketing team decisions.Use trend, market and consumer research to identify and convincingly propose growth opportunities for brands and implement product initiatives to drive volume, share & profitabilityBe the expert and thought leader of the food and beverage category / lead discussions with retail partner to drive category growth.Partner on the establishment and alignment of annual brand plan and long-term strategic plan with specific focus on objectives, strategies, and tactics for assigned products groupsEnsures continued sales and gross profit contribution through quality marketing strategy and effective execution of the strategy.Analyze and evaluate demographic profiles and consumer purchasing behavior in individual account/categories and groups of accounts/ categories.Ensures that the integrity of the a€œbranda€ is maintained to the standards of our brand and vendor partners.Identifies new business opportunities for new products, re-launches, packaging changes, range extensions and proposes initial plans to exploit these opportunities.Develops, communicates, implements and coordinates all non-foods promotions.Cooperates with community to enhance the companya€ (TM) s image.Strives to get maximum efficiency from our programs, advertising, and promotions.Participates in annual sales, gross profit, EVA planning through the budgetary process, and commits to the attainment of same.Assist in requests by senior management for information/presentation to support strategy, drive sales & execute of category vision.Liaises with internal departments and external agencies to ensure full communication and success of marketing plans.Undergraduate Degree in Business Administration or Marketing RequiredProficient Experience of products and disciplines within merchandising programsStrong marketing background, which focuses on identifying customer's needsStrong communication skills to include written and verbalStrong interpersonal skills to effectively incorporate programs and disciplines into all levels within organization.