Marketing Database Manager

Employer
DLT Solutions
Location
Herndon, VA
Posted
Mar 20, 2017
Closes
Mar 21, 2017
Industry
Other
Hours
Full Time
The Marketing Database Manager is responsible for defining the strategy for, and ensuring the execution of, initiatives related to data quality, data unification and data access. This role is strategically focused on the governance and management of data and how it can be leveraged to drive more effective marketing. The incumbent will have ownership of the DLT marketing database and be tasked with identifying ways to improve the overall quality of the data, mapping contacts to target buyer personas, and drive strategic initiatives to improve lead quality for follow-up by sales.a€ cents Define the strategic agenda for marketing data managementa€ cents Prioritize initiatives and maintain a roadmap for data management improvementsa€ cents Define the data acquisition strategy to ensure that desired levels of breadth and quality are achieveda€ cents Work with other functions (eg sales operations, IT) to develop a broader master data management strategya€ cents Establish ongoing coordination with Web, sales operations and IT teams to ensure visibility into changes to data and architecturea€ cents Create the measurement plan for data management, including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processesa€ cents Communicate data management status, progress and successKnowledge and Experience a€ cents Bachelora€ (TM) s degree, ideally in computer science, marketing or businessa€ cents Three or more years of data management leadership experiencea€ cents Proven experience driving data quality initiatives, joining data from disparate systems and finding new ways to provide data consumers easy access to the information they needa€ cents Current data cleansing, warehousing and unification strategies and toolsa€ cents Marketing best practices and challenges for data consumers Skills and Abilities a€ cents MAP, SFA, Web systems including Eloquaa€ cents Ability to work with business owners and data consumers to define data and reporting requirementsa€ cents Ability to provide a vision and act as an advocate for data managementa€ cents Roadmapping and prioritizationa€ cents Budget management EOE DLT is an Equal Opportunity Employer and treats all employees and applicants for employment without unlawful discrimination as to race, creed, color, national origin, sex, age, disability, marital status, sexual orientation or citizenship status in all employment decisions, including but not limited to recruitment hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment..