SEO Specialist/Manager

Washington, DC
Mar 20, 2017
Mar 21, 2017
Full Time
SEO Specialist/Manager DC METRO We are currently seeking a SEO Specialist/Manager who is ready to be part of an exciting department at Hirshorn-Zuckerman Design Group (HZ) in Rockville, MD. The Specialist will report to the Director of SEO/SEM & Analytics. We're looking for someone who is committed, hard-working, intellectually curious and has a good sense of humor. Responsibilities: Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits, handling client concerns, etc. Hands-on optimization; improving site structure, page construction, content, keyword lists, and SEO copywriting. Keyword research that includes competitive analysis and identifying unique keyword opportunities across industries, B2C and B2B markets Devise and implement link building strategies unique to client markets Management of multiple client SEO campaigns and reporting platforms such as Moz, SEMRush and Buzzstream Staying up-to-date on search engine algorithmic changes, and being able to make confident recommendations to clients and colleagues in a timely manner (ie know when to say go, stop or wait) Creative discovery and strategizing on keyword opportunities in website architecture Monitoring performance of multiple SEO vendors Identify performance indicators for SEO that everyone understands and that complement overall marketing and business objectives Research, identify and establish partnerships with authoritative web sites for link-building Weekly "reading room" meetings with team members to review current SEO developments and best practices Knowledge: Blogging/writing experience (send writing examples) Advanced knowledge of Google Analytics Experience with social tracking tools like Radian6, Adobe SiteCatalyst and Engage121 Direct client management experience Agency experience Experience in social media or email marketing campaigns Advanced skill level in HTML, javascript, CSS and jQuery Experience in delivering presentations to clients Qualifications: 1-3 years of hands-on SEO experience Demonstrated knowledge of the website design & build process Willingness and ability to quickly adapt to new technologies and programs Proven track record of successful SEO strategy and implementation Strong knowledge of search engine algorithms and ranking strategies Proficient with SEO reporting and analytical tools, including familiarity and confidence in Google Analytics Advanced skills in Microsoft Excel Ability to create clear and understandable presentations from data Intermediate skill level in HTML, javascript, CSS and jQuery Benefits & Amenities We've got you covered. Compensation Package. In addition to comprehensive health care coverage for you and your family, HZ is happy to offer employees vision and dental coverage as well as 401K and profit sharing plans. Health and Wellness. After a long day of working that creative mojo, give your brain a break and put your body to work. Sessions vary by season, but typically include hikes, meditation, yoga, and bootcamp. Metro Carpool. No car? No problem. Our van will bring you to the office from the Rockville Metro station. HZ Clubs. If you have a passion, we have a club for it. Groups regularly meet to taste craft beer, try the newest VR video games, drink gourmet coffee, and discuss their latest read. Professional Development. Every year, we offer our employees opportunities to grow in their careers. From HZU (a cross-department educational series) to our Mentorship Program, there are a variety of ways to build knowledge and deepen your skills. Events. Team-building activities, holiday parties, quarterly gatherings, and more-we make sure our employees have the chance to bond during and after work hours. Unwind over drinks, snacks, and a host of other activities. It's the HZ way. Apply NowBack to Careers

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