Product Analyst, Advertising Effectiveness

Reston, VA
Mar 16, 2017
Mar 22, 2017
Full Time
Job Description:comScore Inc., is a recognized innovator that's changing the way companies develop strategies and marketing investments that increase sales and generate cost savings. This is an exciting, intellectually challenging opportunity for a product management professional with a passion for the technology and advertising. In this role you'll help to bring comScore's advertising effectiveness products to life. This position provides growth opportunities for driven, successful individuals. What You'll Do In This Role:Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customersDrive a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioningDeveloping and implementing a company-wide go-to-market plan, working with all departments to execute include sales, finance, legal, client insights, strategic account management and marketingAnalyze potential partner relationships for the productDaily product management responsibility using Agile development framework including scrums, planning and retroactive assessmentsDesign detailed product specifications determining required data and design resources for each features as well as success benchmarksPrepare documentation, user guides, etc., and provide internal and external trainingPlan and execute international product rolloutWork with internal product marketing group on product marketing initiatives, including press releases, case studies, presentations at industry conferences, etc. with the goal of increasing awareness of products with clients, and to raise the profile of comScore as a leader in this arenaManage and assist in meeting monthly and quarterly pipeline goals for product through sales supportWhat You'll Need For This Role:Minimum 3 years advertising technology, analytics or software development technical expertiseMinimum 2 years product management experienceAt least 2 years of advertising industry experienceHigh energy and the ability to work with a wide variety of internal teams and skill setsSome travel primarily to Reston, Chicago, and San FranciscoFamiliarity with Agile development a plusExperience with JavaScript, SQL and basic statistics are a plusExcellent communication skills both written and verbal requiredAbout comScore: comScore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.*LI-PR1