Virtual Director of Email Marketing

Baltimore, MD
Mar 13, 2017
Mar 27, 2017
Executive, Director
Full Time
A fast growing publishing and consumer products company in business for 12+ years, helping people to live without pain, naturally has an open position for a Director of Email Marketing.Must be able to: Increase revenue and profit from email marketing programManage existing email marketing team which consists of 1 direct report (Email Marketing Manager)Develop test plans to test subject lines, content, sales copy, offers and moreApplicants must meet the following qualifications:Proven track record of growing sales and profits with email marketing (minimum 4 yrs experience, length of time matters less than your ability to produce results)Direct to consumer, direct response email marketingAdvanced database marketing (CRM, RFM, segmentation, targeting)CRM / Marketing automation systems like Infusionsoft, Maropost, Marketo, etcData manipulation and analysis (Microsoft Excel / Access / SQL, v-lookups, pivot tables, complex formulas, etc)Ability to manage multiple campaigns with different resources, priorities and timelines