Work at Home Solutions Marketing Manager

Baltimore, MD
Mar 13, 2017
Mar 23, 2017
Full Time
A computer software company has an open position for a Work at Home Solutions Marketing Manager.Individual must be able to fulfill the following responsibilities: Support the development of value propositions, product positioning, messaging and differentiationCollaborate with marketing colleagues, sales enablement and the healthcare sales team to develop powerful assets and toolkits that enable effective salesCollaborate with peers to write compelling content that describes the product's ability to meet buyer needsPosition Requirements Include:BA/BS degree and minimum 7 years of experience in healthcare marketing, product management, or related fieldExperience working in, and deep domain knowledge of, the healthcare industry and market landscapeStrong background in messaging complex products, impeccable writing skills and a knack for establishing competitive differentiation; a high impact creative communicatonAbility to link product launches to organizational campaign themes and goalsAbility to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

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