Marketing Lead, Senior

Location
McLean, Virginia, United States
Posted
May 13, 2017
Closes
Jun 12, 2017
Ref
J3F5X66FC3LYV4P7M5N
Hours
Full Time
Job Description Job Number: 01221746

Booz Allen Hamilton has been at the forefront of strategy and technology for more than 100 years Today, the firm provides management and technology consulting and engineering services to leading Fortune 500 corporations, governments, and not-for-profits across the globe. Booz Allen partners with public and private sector clients to solve their most difficult challenges through a combination of consulting, analytics, mission operations, technology, systems delivery, cybersecurity, engineering and innovation expertise.

Marketing Lead, Senior

Key Role:

Serve as a key lead in a dynamic, newly developed team to help shape the marketing approach for a Fortune 500 professional services organization. Maintain responsibility for marketing strategy, messaging, target audience segmentation, analysis, and multi

-channel client experiences for growing parts of the business. Develop and lead Data-driven and stakeholder

-driven integrated marketing strategies and campaigns for public sector services portfolios which could include growth offerings in Cyber, engineering, software and systems development, analytics, or consulting. Collaborate with the extended marketing and communications team and business development to establish integrated marketing campaigns across multiple channels to grow market share, build the brand, and achieve business objectives.

Basic Qualifications:

-10+ years of experience with marketing

-5+ years of experience with professional services marketing

-Experience in working with and influencing multiple stakeholders at multiple levels of seniority

-Ability to work across an organization and build relationships with diverse groups and senior leaders

-Ability to lead and deliver Data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients

-Ability to work cross

-functionally to develop and manage a marketing strategy integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels

-BA or BS degree

Additional Qualifications:

-Experience with B2B/B2G professional service marketing

-Experience with marketing public sector services serving civilian agencies

-Experience with marketing public sector services serving defense and intelligence agencies

-Experiencing with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales

-Possession of excellent collaborative, relationship building, and time management skills

-MBA, MA, or MS degree in Marketing or a related field

Integrating a full range of consulting capabilities, Booz Allen is the one firm that helps clients solve their toughest problems. by their side to help them achieve their missions.  Booz Allen is committed to delivering results that endure.

We are proud of our diverse environment, EOE, M/F/Disability/Vet.