Assistant Director, Annual Giving

Largo, MD
Mar 10, 2017
May 19, 2017
Executive, Director
Full Time

Assistant Director, Annual Giving

Office of Institutional Advancement

Exempt, Regular, 100% Full-Time, Pay Grade 1.4

University of Maryland University College seeks an Assistant Director, Annual Giving. Reporting to the Director of Institutional Advancement Communications, the Assistant Director, Annual Giving is responsible for assisting in the development and execution of the Annual Giving Program at the University of Maryland University College (UMUC). This position will ensure UMUC is a leader among its peers in the area of alumni participation, consistency of giving, and average gift size.


With the assistance of the Director of Institutional Advancement Communications, oversees the production and development of strategic direct marketing through multi-channel activities to the alumni and friends constituency at UMUC; these activities may include but not limited to direct mail campaigns, phone-a-thons, social media campaigns, affinity giving campaigns, alumni campaigns, and the Faculty /Staff Campaign.

In consultation with the Director, develops specific annual goals (financial, participation, new donors, and retention) for Annual Giving. Measurement of success will be based on these goals.

Keeps abreast of industry trends and successful approaches in Annual Giving.

In consultation with the Director, consistently tracks and reviews results to identify growth opportunities and develop new, creative campaigns and activities to improve results.

Solicits annual gifts from alumni and friends and orchestrates the personal solicitation of annual gifts by appropriate volunteers, faculty, and staff.

Works closely with the Director in assisting to identifies, recruits, and trains volunteers as needed to support and enhance Annual Giving activities.

Develops business relationships and serves as primary institutional liaison with all contractors and vendors involved with Annual Giving Programming.

Works closely with Major Gift Officers to identify potential major gift donors.

Collaborates with Alumni Relations and Career Services, and other University initiatives to increase alumni engagement and leverage Alumni Relations activities to drive annual giving; including the implementation of a robust, comprehensive communications plan for alumni and friends.

Supports Institutional Advancement events including day-of-event activities and participation as needed.

Performs other job-related duties as assigned.


Bachelor's degree from an accredited institution off higher learning and a minimum of two years of successful experience in fundraising, preferably in annual giving with emphasis on direct mail, phone-a-thon, and personal solicitation. Additionally, successful candidates will have demonstrated ability to handle complex tasks, formulate plans, carry out objectives, and interact effectively with individuals; proficiency in written communication, creativity, and well developed organizational skills; excellent interpersonal skills; and ability to work independently and effectively with a wide variety of internal and external constituencies. Travel is required. The appropriate equivalent of sales, marketing, or business development experience in the for-profit sector may be considered in lieu of fund raising experience.



All submissions should include a cover letter and résumé. UMUC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit:

The University of Maryland University College (UMUC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMUC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

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