Marketing Data Analyst ❯❯

Promontory Interfinancial Network
Arlington, VA
Mar 09, 2017
Mar 22, 2017
Full Time
Role: Marketing Data AnalystTeam: MarketingWhat is the role?In this role, you are responsible for data analysis activities that support Promontory's marketing communications and prospecting goals within and across multiple customer segments. Core responsibilities include:Extract and transform marketing data from a range of data sources, including Salesforce Marketing Cloud, Saleslogix CRM, Google Adwords, and Google Analytics, alongside third-party data sources and proprietary company databases.Identify, analyze, and interpret trends or patterns in data sets of varying size and complexity.Lead efforts to resolve data quality issues by identifying root-cause errors and presenting potential solutions.Explore marketing data using the following analytical techniques: customer profiling, segmentation analysis, data analysis and mining, and predictive statistical modeling.Look for opportunities to automate portions of data collection and integration processes and/or capture data along different stages of the buyer journey.Work with a cross functional team to improve the integration and dissemination of data and intelligence across the company.Interpret the needs of cross-departmental partners and present relevant analytical approaches to support or satisfy those needs.Provide recommendations for the structure and use of marketing data and project management for the use these recommendations across departments and functions.Develop visual outputs of relevant data analysis using systems/applications like Excel, Qlikview, PowerPoint, and Word.What do you need to have?Understanding of the role that data and analytics plays in a digital marketing environmentProven experience with web analytics tools, such as Google AnalyticsKnowledge and recent use of statistics software programs (eg, Stata, SPSS, SAS, Minitab, etc.)Understanding of relational databases and data managementExperience in SQL programmingExperience with data aggregation and normalizationStrong problem-solving skillsSupreme attention to detailStrong communication and interpersonal abilitiesExcellent Microsoft Excel skillsThree to five years of relevant work experienceBasic awareness of HTML and Java programming (Note: this is not a developer position)Bachelor's degree in analytical marketing, business, economics, finance, information systems, mathematics, or statisticsApplyPromontory Interfinancial Network, LLC is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, veteran status, disability, or sexual orientation in employment of the provision of services.