Director of Membership
The Director of Membership is responsible for the acquisition and retention of annual and life members in the University of Maryland Alumni Association while maintaining an aggressive growth rate, thereby providing improved annual and long-term financial sustainability to the Association. The Director is responsible for all aspects of the membership program including stewardship, customer service, Advance Data Base management, and a diverse set of marketing and communications strategies geared toward the UMD base of 352,000 alumni and coordinated closely with the annual fund operation and University Marketing and Communications. The Director will be responsible for detailed, analytical research on annual and life members, new members, lapsed members, consecutive annual members as well as direct-mail, email and telephone campaign results, and how Association membership correlates with philanthropic engagement.
Bachelor’s degree required, Master’s degree preferred.
A minimum of 7 years of professional experience in higher education or business and proven success and sustained growth in ongoing revenue programs required.
At least 1-2 years supervisory experience required.
Knowledge, Skills, and Abilities:
Strong knowledge of direct marketing strategy and segmentation, creative development, production, and program metrics.
Ability to quickly and regularly adjust strategy based on performance trends.
Must be project oriented, able to handle several tasks simultaneously, possess an ability to prioritize multiple tasks under pressure while managing deadlines.
Committed to taking a team approach within departmental, divisional and organizational settings.
Superb interpersonal and customer service skills, and the ability to have great working relationships (internally and externally) that result in high customer and staff satisfaction and appreciation for the institution and the Alumni Association.
Ability to identify, review and select vendors as needed.