Digital Media Advisor

Location
Norfolk, VA
Posted
Feb 02, 2017
Closes
Apr 01, 2017
Hours
Full Time
Job Description:
Sentara Healthcare is seeking a full time Digital Media Advisor based Norfolk, VA, with emphasis on digital and mobile customer experience.

Leads development and execution of Sentara digital strategy and user experience across all digital channels with emphasis on mobile, aligned with the company's strategic plan and initiatives.

Partners with teams across the growing company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology.

Educates and advises others on appropriate use of digital solutions for customer experience design incorporating voice of the customer, persona development, customer journey mapping, product/service development and design and market segmentation in support of customer acquisition and development.

Responsible for the development and implementation of the Sentara digital content and social media strategies that align with the company's Strategic Plan. Innovates and delivers relevant and engaging design and content. Implements the latest social and new media techniques, educates others in the company on these techniques and advises on appropriate use for market segmentation, prospecting, lead generation, customer acquisition and development. This individual will optimize user experience, information sharing, and employ digital strategies to increase brand awareness and preference at regional and national levels.

Education Level
Bachelor's Level Degree

Experience
Required: Digital Marketing - 3 years, Information Technology - 3 years, Marketing - 3 years, Public Relations - 3 years

Preferred: None, unless noted in the “Other” section below

License
None, unless noted in the “Other” section below

Skills
Required: Active Learning, Communication, Complex Problem Solving, Instructing, Judgment and Decision Making, Learning Strategies, Marketing, Microsoft Office, Service Orientation, Social Perceptiveness, Speaking, Technology/Computer, Time Management, Writing

Preferred: None, unless noted in the “Other” section below

Other
Master's level degree preferred.