Clinical Marketing Advisor
Sentara Healthcare is currently seeking a full time Clinical Marketing Advisor, that will be based at our corporate office in Norfolk, VA.
The Clinical Marketing Advisor is responsible for designing and growing specialty clinical programs. This role will be responsible for packaging programs, developing a differentiated customer experience, and leading and executing the clinical marketing and sales strategy.
Candidate must have at least a Bachelor's degree in business or marketing. Master's degree in health administration, business and/or marketing or related field is preferred.
If candidate has the preferred Master's degree in health administration, business and/or marketing or related field, then they are required to have three years leadership in business/program development or strategic marketing.
If candidate has a bachelor's degree in business or marketing, then they are required to have six to eight years of experience in business/program development and/or strategic marketing.
Demonstrated proficiency in analyzing data and translating data into effective Marketing and Business Development strategies. Demonstrated ability working with advanced technology marketing platforms and executing digital marketing strategies is required. Experience in successfully developing and implementing business plans, marketing plans, sales plans, market analysis, financial analysis required.
Strong written and verbal communications skills are required. Experience implementing and optimizing social media customer attraction and retention strategies and tactics within special interest groups. Solid knowledge of the healthcare industry is desired. Experience in customer journey mapping, product development, service design and experience design is a plus. Demonstrated ability to elicit support and enthusiasm from executives, physicians, clinicians, and supporting departments to effectively implement the vision and goals is a must.
Product development and service design experience a must. Need strong project management skills and ability to initiate and complete full customer journey experience. Digital marketing skills and online educational platform experience strongly recommended. Ability to lead and manage teams with a variety of leadership levels a must. Experience in healthcare strongly recommended.