Senior Director of Annual Giving Marketing & Participation - Office of Advancement

Washington D.C.
Jan 20, 2017
May 02, 2017
Executive, Director
Full Time
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.


Senior Director of Annual Giving Marketing & Participation - Office of Advancement

The Senior Director of Annual Giving Marketing & Participation serves Georgetown University's Office of Advancement as a key driver to reach the goal of 40% undergraduate participation by 2020 by partnering and directing activities with leaders across several departments (Class Programs & Reunion Campaigns, Regional Fundraising Teams, and Athletics) to drive giving and serve as the leader for retention programs (e.g., Loyalty Society) to drive ongoing and long term participation in annual giving and create a culture of philanthropy across all campuses. S/he additionally serves as a point of contact for Annual Giving's leadership at the $5K-$25K level to create a pipeline for development officers and serve as a strategist and executor for innovative and ad hoc and/or ongoing special projects to drive dollars and donors.

The Senior Director serves as the central point of service delivery for direct response solicitation and stewardship activities for eighteen units across all Georgetown campuses.  S/he works with advancement professionals and campus deans/leadership to identify and integrate marketing plans for new alumni markets into the existing plan, assess direct marketing results and provide programmatic recommendations to internal clients and management. The Senior Director also develops and delivers a comprehensive stewardship plan for all Annual Fund donors from $5 to $25,000 and oversees the work of two associate directors and student workers. Duties include but are not limited to:

Program Enhancement & Development                                                          

  • Leads the enhancement of current programs - such as class giving, phonathon, email, direct mail strategies, and digital advertising - as well as stewardship for the Georgetown Fund to increase overall fundraising results.
  • Serves as the primary point of contact on the Annual Fund for the Loyalty Society and have planning, execution, and budget control over all aspects.
  • Develops the Loyalty Society program as a premier giving society for the institution.

Participation Activities and New Programs

  • Develops and executes innovative new programs that will contribute to the increase in participation for the US News & World Report rankings and raise the number of donors for Georgetown's pipeline development.
  • Creates and executes giving programs to include innovative online challenge programs, an enhanced matching gift initiative, a workplace campaign, and the development of comprehensive marketing plans in new markets (i.e., graduate programs) as strategically determined.

Centralized Operations & Pipeline Development                                         

  • Leads extensive communications, marketing, and goal planning activities at the beginning of each fiscal year and throughout the year, as necessary. 
  • Takes ownership and execution of an annual direct marketing plan and a pipeline development plan that will support and empower Annual Fund Directors and Development staff in their role as fundraising officers.
  • Oversees nine budgets that fall under the purview of the Annual Fund.
  • Serves as the primary point of contact on the Annual Fund team for all initiatives relating to marketing, communications, stewardship, reporting, data, and fundraising programs.
  • Supports fellow Directors' time and creates a knowledge hub for all operations and marketing projects relating to the Annual Fund.

Quality Control & Data Management                                                                     

  • Ensures the continuity, accuracy, and presence of Annual Fund messaging throughout communications tools, with specific attention that Georgetown Fund messaging is accurately reflected throughout communications materials.
  • Leads a direct marketing and communications process evaluation that will provide best practices for the execution of direct marketing projects and the opportunities for improvement in current practices at Georgetown.
  • Manages the development and quality control of all data points emanating from the annual fund, including mailing lists and results reporting.


  • Directs management responsibilities over two associate directors, two student interns and eighty hourly-based Phonathon Student Callers:
    • One associate director is responsible for error-free, on-time and on-budget execution of the direct marketing plan relative to direct mail and email. 
    • A second associate director carries out the phonathon program and collaborates with Advancement and university partners to deliver successful phonathon campaigns. 
  • Identifies students who can participate in other Annual Fund and Advancement initiatives.


  • Bachelor's degree
  • 5 to 7 years in an Annual Fund operating environment, or commensurate experience in marketing field
  • Excellent written and verbal communication skills
  • Sensitive and experienced in customer relations
  • Extremely well organized and detail oriented
  • Data minded and comfortable with reporting, data analysis and marketing terminology
  • Ability to successfully handle multiple tasks and priorities simultaneously, and to consistently meet all deadlines and goals
  • Ability to assimilate data, exercise sound judgment and discretion, and work independently
  • Accuracy in materials preparation and ability to maintain confidentiality
  • Ability to work with internal and external partners in positive and collaborative interactions

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EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff.  All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex, disability status, protected veteran status, or any other characteristic protected by law.

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