Creative Strategist

New York City
Dec 07, 2016
Jul 31, 2017
Full Time

The Washington Post's in-house creative agency, WP BrandStudio, is seeking a Content Strategy Writer to play a central role on the pre-sale creative team. This role will focus on writing creative proposals/pitches for custom multimedia native advertising programs, working with members of Sales, Production and Design teams to develop and articulate ideas for industry-leading branded content campaigns.


Responsibilities include:

  • Research and write pitches and proposals for concepts that meet client and market needs and position The Washington Post as a leader in innovative native advertising solutions
  • Generate sophisticated, compelling, deeply researched and thought-out concept- and story-driven ideas that align with client goals and the interests of The Washington Post's readers
  • Communicate concepts, ideas and rationale to project stakeholders; lead concept presentations to internal teams and to clients/brands/agencies
  • Inform clients on branded content best practices, assess program objectives and provide insights and recommendations
  • Stay up-to-date on content marketing and native advertising trends and competitors' programs
  • Write long- and short- form content as needed

Requirements include:

  • Minimum of a Bachelor's Degree
  • 2+ years of experience creating intelligent, sophisticated long- and short-form content, ideally in a full-time writing or editing position at a publisher, agency or PR firm
  • Self-motivator with strong creative and strategic thinking skills, exceptional writing skills, impeccable grammar and punctuation, a clear understanding of the relationship between words and visuals, a curious and proactive mindset and a drive to create good work
  • Ability to organize and present thoughts across a presentation format, communicate ideas with clarity and support them with an appropriate level of detail
  • Ability to write and research across multiple verticals and industries such as business, tech, finance, science, energy, defense, travel, education, luxury, culture, history and psychology
  • Ability to effectively write to audiences from consumer to thought-leadership to B2B
  • Ability to conceive and describe program elements such as articles, interactive infographics, personal profiles, social media campaigns and live action, motion graphic and 360º video
  • Ability to explain multiple facets of an idea, from what it is and what it will look like to what the reader experience will be and why it will effectively deliver on the client's goal
  • Interest in, excitement for and familiarity with the custom content space and out-of-the-box execution ideas
  • Success prioritizing and managing multiple simultaneous projects to meet deadlines in a fast-paced environment
  • Demonstrated understanding of basic marketing principles and how to use qualitative and quantitative information to develop successful solutions and pitches
  • Experience with sales and across both journalism and advertising/marketing a plus