Sr. Mgr., Public Relations (Used Car Guide)

McLean, Fairfax, Virginia
Aug 12, 2014
Sep 16, 2014
Full Time


Sr. Manager, Public Relations


Used Car Guide (300/375) / VA Office

Reports To:

Sr. Director, Marketing








Develop brand awareness through content marketing and secure industry press for all UCG content/ brand.



Essential Functions:

·      Develop and implement strategic PR programs to achieve significant increases in brand awareness and establish NADA UCG as a thought leader in the automotive industry.

·      Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. 

·      Map out a content strategy that supports and extends marketing initiatives, both short- and long-term. 

·      Lead and inspire cross-functional teams of creative personnel and content creators to achieve company's stated goals.

·      Identify key media outlets.

·      Develop compelling story angles.

·      Cultivate relationships with key business journalists in trade and national publications.

·      Pitch stories to trade, national and local media. Achieve highest visibility for print, broadcast, TV and online media outlets.

·      Write clear and compelling pitch letters, press releases and by-lined articles.

·      Identify media trends, news cycles and spin opportunities.

·      Proactively manage content, including editorial calendars and content planning.

·      Analyze and measure results of PR programs.

·      Manage budgets and campaign ROI.



Non-Essential Functions:

·      Assist with overall messaging and consistency on print and electronic collateral.

·      Other duties as assigned.




Education and Work Experience


Bachelor’s degree. 10+ years of relevant experience in public relations and communications.  Strong network of B2B, national business and automotive trade media/press contacts preferred.  Established relationships with general business, consumer and entertainment trade press/analyst/ blogger communities.  Proven successes in both traditional and interactive PR channels.  Acute sense of judgment, tact and diplomacy.  A strong-sense of teamwork and ability to both manage and execute programs.  Excellent written and oral communication skills.  Proven editorial skills. Outstanding command of the English language.  Proficiency with basic computer and PR applications including PRNewswire, Meltwater, CatchPole, Google Docs and News Alerts, MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)  Additional technology prowess given priority (WordPress, video-blogging).  Voracious reader of books, news and magazines.  Avid consumer/ enthusiast of cars/trucks.  Strong personal interest in automotive industry, business issues or public policy. 



Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


·    While performing the duties of this job, the employee will occasionally be required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. 

·    The employee may occasionally lift and/or move up to 35 pounds. 

·    Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

·    The employee must have the ability to travel.