Web Content Specialist

Washington, District Of Columbia
Aug 11, 2014
Sep 15, 2014
Career Level
Entry Level
Full Time

Web Content Specialist

DEPARTMENT: University Relations and Marketing (URM)
OPEN DATE: August 11, 2014
CLOSING DATE: August 29, 2014 For best consideration

Responsibilities: Organizes, prepares, and loads website content using a content management system (CMS) or secure ftp; regularly monitors the website in a proactive manner; creates new web pages, web sections and campaign landing pages; develops and implements web templates and modules that are consistent with the university’s visual brand standards and messaging; collaborates with the URM web team to create changes to design, layout, navigation, etc. to improve site usability, accessibility, and visibility; creates mock-ups of proposed major design/content changes for approval; inputs and maintains metadata to improve search engine optimization (SEO); sets up and maintains web campaign goals and reporting to Google Analytics; performs quality checks and content audits to identify content/functionality errors, poor user interface issues, etc; manages work requests within a tracking system and communicates with users; verifies all content is approved through proper channels prior to posting; migrates content from old website to new CMS as needed; assists the web team in developing a user guide and web style for university content producers; trains web administrators on guidelines and procedures for the ongoing management of web content; stays up-to-date on web and accessibility standards; regularly reviews and analyzes comparable higher education websites for trends and best practices.

Qualifications: Bachelor’s degree in communications, web design, or a related field required. Minimum two (2) years relevant experience managing web sites for an organization using a web content management system required. Minimum two (2) years experience with HTML, CSS, and image and content authoring required. Online portfolio and/or verifiable examples of work products essential; demonstrated understanding of the web as an interactive communication medium for content delivery and audience engagement; functional understanding of web usability standards/best practices and graphic design; must have excellent skills in editing various types of web content ranging from general text content to specialized digital content; proven content management experience, including content authoring and social media; knowledge of BigTree CMS and/or WordPress a plus; expert knowledge of HTML5, CSS3, Adobe Photoshop, InDesign, and Illustrator; working knowledge of Javascript, JQuery, and web analytics a plus; strong interpersonal skills and ability to work as a team member and effectively communicate with a broader university community regarding the publication of information on the web; resourceful, reliable and accountable with strong work ethic and able to work with minimal supervision in a team environment.
SALARY: $48,000 - $54,000


APPLICATION: Interested and qualified applicants should submit two copies of a cover letter, resume/curriculum vitae, BSU Employment Application, along with a list of at least three (3) professional employment references. Submissions without an application will not be considered. Email or mail all documents to:
Office of Human Resources
Bowie State University
14000 Jericho Park Road
Bowie, MD 20715

Bowie State University is an Equal Opportunity/Affirmative Action Employer

Auxiliary aids and services for individuals with disabilities are available upon request. Please contact the University’s EEO Officer at 301-860-3442.
To download the BSU application, go to http://www.bowiestate.edu/files/resources/staff-employment-application.pdf
In accordance with the Cleary Act of 2000, you are advised to contact the Bowie State University Campus Police Office for Disclosure of Criminal Incidents that occur on our campus.

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