Field Marketing Manager

Bethesda, Montgomery, Maryland
Jul 26, 2014
Aug 31, 2014
Full Time

Field Marketing Manager

Teaching Strategies is a dynamic early childhood education company that provides the most innovative and effective curriculum, assessment, professional development, and family connection resources to programs serving children from birth through kindergarten.  With ground-breaking solutions and a strong belief that the most powerful way to impact child outcomes is to improve teacher effectiveness, Teaching Strategies has been supporting the critical work of early childhood educators for over 25 years


  1. Position overview


    The Manager of Field Marketing is responsible for developing and executing marketing campaigns—ranging from direct mail to email to events—that drive quota attainment goals for market segments and product lines. Working in alignment with the marketing team and regional sales teams, this role will ensure that marketing programs and campaigns deliver leads and are positioned for field-specific opportunities. This role will also understand early childhood education market segments and the needs for each.


    Want to work with a talented group of passionate professionals on a mission to arm teachers with the most effective early education resources? Are you confident in your ability to deliver the following?:


  2. Specific roles and responsibilities:  


    Build Marketing and Sales Pipeline

  • Work closely with the Marketing Director to develop and execute campaigns that populate the marketing pipeline and deliver leads to the sales field, including online and offline initiatives

  • Partner with the field sales team to develop and execute campaigns that meet regional/local market needs

  • Manage all aspects of Teaching Strategies’ event and exhibit promotional activities including staff

  • Create, manage, and keep up-to-date schedules of marketing activities and timelines

  • Analyze campaign performance and leverage insights to inform subsequent campaigns


    Market Understanding

  • Develop and disseminate a thorough understanding of the market through segment profiles and personas

  • Provide input on market positioning, messaging, value propositions, and differentiation into the marketing programs

  • Prepare background market research/marketing tools as needed for sales appointments


  1. Qualifications:


  • 5-7 years outbound marketing programs experience within B2B/B2G/B2E environments;

  • Bachelor’s degree in Marketing, Business, Communications or related discipline;

  • Demonstrated success executing integrated marketing campaigns with extended lifecycles;

  • Demonstrated experience contributing to quantified sales pipeline growth;

  • Success working aligned within a professional sales organization, understanding of market sales cycles, and utilization of best practices;

  • Experience with marketing automation preferred

  • Thorough understanding of sales & marketing principles

  • Proficiency in Microsoft Office Products required.



    Essential Job Functions:

  • Ability to frequently answer the telephone and communicate verbally

  • Ability to frequently read and understand text via computer and mobile device

  • Ability to frequently stand and/or sit for extended periods of time based on the task

  • Ability to frequently manipulate computer keyboard, mouse, and mobile device

  • Ability to travel via train, automobile, bus and/or airplane approximately 20%





This position description is a summary of the most pertinent responsibilities.  It is not intended to be inclusive of all responsibilities.  All employees may be required to perform other appropriate duties as assigned by management.


Teaching Strategies, LLC is an equal opportunity employer of Minorities, Females, Protected Veterans and Individual with Disabilities.