Outreach Team Lead

Rockville, Montgomery, Maryland
Jul 23, 2014
Aug 26, 2014
Full Time

MMG is seeking an Outreach Team Lead, passionate about all forms of patient recruitment advertising, outreach, and patient engagement. This position ensures that MMG leverages cutting-edge technologies in paid online media strategies; search engine optimization marketing; display advertising; advocacy outreach; direct mail/email tactics; traditional and online media; social media; and mobile strategies to drive traffic to specific clinical trials by assessing and targeting identified patient populations.


The Outreach Team Lead position is a full-time position in our Rockville, MD office or working remotely from a home office.




·       Manage and implement effective outreach strategies and work collaboratively with outreach team to develop and execute all optimal strategies.

·       Maximize recruitment tactic opportunities with current clients: deliver sound plans and oversee flawless execution.

·       Update the team on trends, competitive moves, and best practice analysis.

·       Present outreach strategies and research to clients, senior management, and colleagues.

·       Oversee budget managementnegotiate contracts/agreements, online outreach purchases, track spending, monitor changes


Skills and Experience


The successful candidate will have:

·        Bachelor’s degree in Communications, Public Relations, Journalism, English, or Marketing

·        Knowledge of Internet marketing and social media platform best practices

·        Three or more years of in-depth understanding of search engines, search engine optimization, and factors that influence high rankings in Google

·        Experience with web analytics tools (Webtrends, Ominiture, Google Analytics)

·        General understanding of Google Adwords, Yahoo Search Marketing, and MSN AdCenter

·        Ability to compile and analyze search data and metrics to make informed decisions regarding campaign direction

·        Ability to perform click through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities

·        Familiarity with cross-channel strategies, including online branding


MMG is a leading and dedicated clinical trial patient recruitment organization. MMG supports global trials and is full service, therefore supporting all tactics available to meet enrollment goals for clients.