Marketing Manager

Employer
Location
Frederick, Frederick, Maryland
Posted
May 25, 2014
Closes
Jun 29, 2014
Hours
Full Time

Frederick, Maryland

Software company seeks Marketing Manager to develop marketing strategy and execute it through leadership of a team of direct reports

  • Reports to CEO
  • Direct reports: 3-5
  • Travel: 20% (U.S. and Canada)
  • Industry-leading compensation and benefits

Essential Duties and Responsibilities

  • Create and implement marketing strategies to drive new client acquisition and accelerate growth
  • Develop a marketing communication plan and deploy marketing initiatives to develop sales leads via direct mail, email marketing, e-newsletters, webinars, social media, website, event sponsorship, and conference
  • Manage marketing database and email marketing
  • Prepare and maintain marketing budget
  • Generate new marketing initiatives
  • Build relationships with potential and existing customers and partners
  • Conduct market research to ensure MITC products and services are closely aligned with all target markets
  • Maximize impact of direct reports through continuous feedback and regular performance reviews

Required Qualifications

·        2-5 years business-to-business marketing experience

·        High technology environment, preferably software

Desired Qualifications

·        College degree