Web Specialist

Washington D.C.
Jun 13, 2013
Jul 04, 2013
Full Time


The Children's Hospital Association advances child health through innovation in the quality, cost and delivery of care. Representing more than 220 children's hospitals, the Association is the voice of children's hospitals nationally. The Association champions public policies that enable hospitals to better serve children, and is the premier resource for pediatric data and analytics, driving improved clinical and operational performance of member hospitals. Formed in 2011, Children's Hospital Association brings together the strengths and talents of three organizations: Child Health Corporation of America (CHCA), National Association of Children's Hospitals and Related Institutions (NACHRI) and National Association of Children's Hospitals (N.A.C.H.). Children's Hospital Association has offices in Washington, DC, and Overland Park, KS.


The Web Communications Specialist plays a significant role in the development and maintenance of the Association's main website and online communications. Specific responsibilities include reviewing content prior to publishing and guiding program areas in the Web communications efforts to ensure quality, consistency, timeliness, SEO and usability. The Web Communications Specialist also works with staff to define business needs and develop user interfaces following usability principles; manages development and design projects; trains and supports staff in content management; and supports Association marketing and strategic goals through promotional content. Requires impeccable editing skills; and experience and demonstrated knowledge of Web writing, usability, HTML, Photoshop, user support and website management through an enterprise-level content management system.

Direct Reports: NONE


 Customer Focus

 Planning and Organization

 Initiating Action



 Gaining Commitment


 Technical Professional Knowledge and Skills


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


1.1 Respond daily to requests to review, edit and publish content submitted by DC and OP staff though the Sitecore content management system.

1.2 Ensure published content complies with established Web usability guidelines and AP style, is consistent with brand themes and language, is free from errors, and is optimized for usability and search.

1.3 Ensure content descriptions and titles are appropriate, succinct and enticing to users.

1.4 Meet regularly with staff in assigned program areas to identify and implement new content and functionality to meet member information needs, and Association and program area strategic goals.

1.5 Help test technical development for site enhancements.

1.6 Help manage site administration and maintenance.

1.7 Participate in information architecture and wireframing for user-interface designs.

1.8 Train and support DC staff in Sitecore CMS and DMS tools, Web writing and usability best practices.

1.9 Ensure assigned staff keeps content up-to-date.

1.10 Help implement service standards and Web site guidelines and policies for content and processing.


2.1 Help educate staff on how to read and use visit analytics reports on their content and email campaigns.


3.1 Develop consistent onsite promotional ads/buttons and cross-linkages for key content and products in support of Association's strategic goals and program needs.

3.2 Manage schedule for homepage and interior page promotions.

3.3 Assist director in developing and implementing overall site marketing and promotion plan, including search engine optimization initiatives.



4.1 Manage communication into Webmaster e-mail account and responds to requests on daily basis.

4.2 Run Content Alerts in Sitecore CMS and perform other routine maintenance.

4.3 Help troubleshoot errors and user issues with the site.

4.4 Participate in departmental planning meetings and offer ideas to help meet member needs.

4.5 Participate in the development of strategic plans for communications and the Web



Any combination of education and experience providing the required skill and knowledge is qualifying.

Typical qualifications would be equivalent to:


Bachelor's degree in English or related discipline is required or equivalent work experience


Minimum of five years progressive experience in Web content development, technology and/or communications

Experience administering a content management system and enterprise-level websites required

Experience in Web usability and user experience design required

Experience writing and editing content specifically for the Web required

Experience with light development using HTML, CSS required

Experience in analyzing website usage statistics for actionable intelligence desired

Experience in optimizing content for search engines desired

Ability to plan, implement, manage and evaluate multiple projects and programs

Ability to work quickly yet accurately, and prioritize multiple support request from staff

Ability to initiate and manage own work, and meet deadlines

Ability to analyze and solve problems pragmatically

Ability to offer creative ideas and brainstorm well with others

Ability to work independently and as part of a team

Ability to coach/correct others in supportive and confident way, and interact with individuals at all levels

Ability to learn new technologies quickly

Software skills


Sitecore CMS at "advanced business user"  level (training provided by Association)

Sitecore Digital Marketing Suite at "fundamentals" level (training provided by Association)

Zimbra/Telligent community tools (training provided by Association)

Photoshop for website graphics (intermediate)

Microsoft Office applications including Microsoft Word, Excel, PowerPoint

Microsoft CRM, SQL desired (basic)




Extensive periods of sitting and keyboard/computer work

Communicates in person and over the phone

May on occasion be required to lift packages weighing up to 25 pounds

Minimal travel (0-30%)

General office environment

Regular and predictable attendance

Apply: http://childrenshospitals.atsondemand.com/