Digital Media Planner

Job Summary

Aptive is hiring a Digital Media Buyer to be a part of a dynamic team working across a range of federal government strategic communications, advertising and outreach programs. If you live and breathe digital marketing, and want to grow your skills in digital media, we want to talk to you.

The ideal candidate is both creatively minded and performance driven. Applicants should have 3+ years experience in marketing or advertising roles and have an aptitude for analyzing data and identifying performance trends. This individual will work under the supervision of our Senior Media Leads and have the opportunity for growth. The position will require the individual to implement, track and optimize digital marketing campaigns across all digital channels.

This full-time position is remote. Aptive Headquarters is located in Alexandria, VA

Primary Responsibilities

• Gather audience research to develop compelling, accurate and targeted advertising and marketing plans.
• Assist in organizing and evaluating proposals from media vendors
• Cross-reference and approve media invoices to be processed and ensure timely payment.
• Assist in buying, negotiating, implementation, and optimization across multiple campaigns and clients on an ongoing basis.
• Help pull results and information to inform campaign reports
• Seek new digital advertising opportunities to stay ahead of the curve, enhance individual/team/client learning, and improve client campaigns.
• Support new business and proposal efforts with paid media research and content.
• Present digital media recommendations to clients.
• Understand client goals and develop measurable digital marketing strategies and appropriate Key Performance Indicators (KPIs) to achieve them.

Minimum Qualifications

• 3+ years of experience in hands-on digital media planning and buying experience (ad agency or internal marketing role across paid digital advertising channels including social, search, native and programmatic display, including audio and video).
• Bachelor's degree in a related field
• Excellent communication and negotiation skills
• Ability to obtain and maintain a public trust clearance.
• Legal authorization to work in the U.S.
• Proficient in Office 365 including Excel for data analysis and familiarity with dashboard development.
• Strong analytical skills and attention to detail.
• Ability to get up to speed quickly on complex issues; desire to work in a fast-paced, rapidly evolving environment.
• Ability to obtain and maintain a public trust clearance.
• Legal authorization to work in the U.S.

Desired Qualifications

• DSP buying experience a plus (Centro/Basis preferred).
• Experience using paid social media platforms (Facebook Business Manager, Twitter Ads and other social channels)
• Understanding of google analytics.
• Familiarity with Google Campaign Manager and Ad Serving platforms
• Experience in marketing/advertising agency or department

Client Information

Aptive serves a variety of federal government agencies, including the Department of Veterans Affairs, Department of Transportation, the National Science Foundation and the Office of Personnel Management. The Marketing Analytics Specialist will work across these and other federal clients to enhance the efficacy of the marketing and communication efforts.

About Aptive

Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We're advisors, strategists, and engineers focused on people, above all else.

We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge.

Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.

What's in it for you?

• Competitive compensation

• Health, vision, dental and disability plans with company contributions

• 401K plan with immediate vesting and a competitive company match

• Generous paid time off and flexible work schedules

• Flexible savings accounts

• Commuter benefits

• Company-sponsored professional education and training opportunities

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability or any other protected class.

Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.