Marketing Events Manager

Washington, DC
Sep 12, 2023
Oct 12, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Marketing Events Manager serves as an AARP expert in event production and supports the execution of events as a critical channel for brand experience and engagement. Plans, develops, and manages company presence at events and trade shows. Research options and costs and makes recommendations for new events and varied arrangements. Manages the execution of and consults with internal/external facilities staff regarding all aspects of the event presentation and activities. Collaborates with management to identify opportunities to streamline marketing event processes and develops new procedures that support the business unit/department.


  • Manages the development and production of multi-channel events and activations nationwide. Advises on event strategy, attendee journey, and event execution and manages external agency relationships and internal clients.
  • Directs full-cycle event logistics to include research and event selection, venue/vendor sourcing and management, content creation and delivery, attendee experience and engagement, registration, communications, speaker management, matrix staff management, budget management, and live event production.
  • Serves as a strategic leader and collaborator with internal and external stakeholders to build ongoing relationships, develop new creative ideas, and prioritize activities that benefit the organization's enterprise.
  • Serves as a mentor and advisor to department and association planners on the development and execution of events.
  • Supports leadership in the cultivation of new event production and activation opportunities.


  • Bachelor's Degree in Event Planning, Production, Management or related field or equivalent years' experience and education.
  • 5+ years of experience in event planning and production for multi-channel events (in-person, virtual, hybrid), with a proven track record of project and client management.
  • As a member of a shared service team for the enterprise, must exhibit excellent collaboration and interpersonal skills working with a variety of event stakeholders and across multiple levels of management.
  • Successful candidates will be detail-orientated, bring creativity, innovation and understand the integrative nature of events and live experiences.
  • Knowledge and basic proficiency of Cvent Event Management Software.

Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise
  • The ability to travel, and work nights/weekends

Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.