Senior Data Analyst

Title: Senior Data Analyst

Clearance: N/A

Location: Hybrid – 2 days on site in Washington, DC / 3 days remote

Overview:

IntelliBridge is an award-winning national security company looking for a Senior Data Analyst to support our contract with the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA). The Office of Public Affairs and Strategic Communications (PASC) coordinates within the bureau, with other bureaus throughout the Department, the White House, other U.S. Government agencies, and grantee and implementing partner organizations to coordinate public affairs and strategic communications for both domestic and international audiences. It has oversight of a myriad of outreach efforts, which may include ECA bureau-wide strategy, speaking engagements, media, social media, video, photography, branding and websites, and coordinates with all ECA offices to liaise with stakeholder audiences and manage internal and external outreach.

ECA designs and implements educational, professional, and cultural exchange and other programs that create and sustain the mutual understanding with other countries necessary to advancing United States foreign policy goals. ECA programs cultivate people-to-people ties among current and future global leaders that build enduring networks and personal relationships and promote U.S. national security and values.

As a direct employee of IntelliBridge, you would receive a benefit package that includes health/dental/vision insurance coverage, 401K with company match, PTO & paid holidays, and annual tuition/training assistance. For more information, please visit our website.

Responsibilities/Duties:

At the direction of the PASC Director and Digital Content Chief—and in coordination with the Media Relations Chief, Digital Web Chief, and the COR—the contractor shall perform the following typical tasks related to supporting data analysis across PASC teams:

• Produce statistical analyses to report regularly on performance of content across PASC platforms and products, including webpages and other website content, social media posts, graphics, videos, newsletters, toolkits, and other communications products as assigned
• Make recommendations for data-driven improvements to future content and products to reach new audiences, increase audience engagement, increase audience viewership, or meet other goals as defined by relevant team chief.
• Make regular recommendations to PASC leadership for data-driven improvements to communications strategies and tactics across PASC
• Assess PASC’s current use of Google Analytics for website metrics and make recommendations to Digital Web Chief for improvements. Periodically review Google Analytics usage and make new recommendations for improvements, as assigned by Digital Web Chief.
• Assess PASC’s current usage of other metrics and analytics tools and make recommendations for improvements. If needed, advise on acquisition of new third-party tools or create custom tools for collecting and/or analyzing data and metrics for PASC products.
• Produce Quarterly Web Analytics Report and include recommendations for data-driven improvements for website content and reach, with goals for improvement defined by Digital Web Chief, and present conclusions to PASC leadership.
• Produce a Quarterly Social Media Performance Report about PASC social media accounts and include recommendations for data-driven improvements to the Bureau Social Media Strategy—with goals for improvement defined by Digital Content Chief—and present conclusions to PASC leadership.
• Develop and present Relevant Social Media Metrics and Analysis for at least monthly PASC Director social media meetings. Include recommendations for data-driven improvements of social media content or strategy.
• Produce Quarterly Web Highlights Analytics Report about blogs written by the Digital Web team and include recommendations for data-driven improvements, with goals for improvement defined by Digital Web Chief, and present conclusions to PASC leadership.
• Produce social media and/or other analytics reports for activations, special projects, Assistant Secretary travel, and as otherwise directed.
• Manage advertising campaigns using native and third-party analytics tools. Track, monitor, and report on paid search metrics. Measure the return on investment (ROI) on all paid campaigns to make recommendations for budget allocations per platform based on strategic importance and opportunities for growth.

Required Qualifications:

• Bachelor’s degree or Master’s in data marketing communications, data science, statistics, or a related field, or in communications, marketing, or a related field with significant coursework and experience in data science, statistics, and related fields.
• Certifications in one or more areas: SAS advanced analytics, data curation, Microsoft Azure, IBM DSPC, HubSpot Inbound Marketing, Advanced Google Analytics, and advanced SEO.
• Minimum 6 years of progressively responsible experience conducting multimedia analytics for high-profile programs, brands, or government entities.
• Experience using data analysis to make data-driven recommendations for improving ideation, design, planning, and production of multimedia and other communications content and products
• Experience developing custom tools to collect and analyze data.
• Experience using both native and third-party analytics platforms to ensure best selection of delivery methods and platforms for targeted audiences.
• Experience in the use of digital tools for reporting, including proper methods of vetting.

Preferred Qualifications:

• Experience managing search and digital advertising campaigns as well as acting as an expert in creating new ways to use platforms to meet the organization's mission and goals.
• Experience developing presentations for and presenting to senior officials.
• Experience building audiences with digital projects.
• Excellent writing, editing, research, and presentation skills.

About Us:

IntelliBridge delivers IT strategy, cloud, cybersecurity, application, data and analytics, enterprise IT, intelligence analysis, and mission operation support services to accelerate technical performance and efficiency for Defense, Civilian, and National Security & Federal Law Enforcement clients.