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Associate Director for Marketing, Communications & Strategic Insights

University of Maryland
College Park, Maryland
Closing date
Oct 5, 2023

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Associate Director for Marketing, Communications & Strategic Insights

Position Summary/Purpose of Position:

The Associate Director for Marketing, Communications and Strategic Insights plays a key role in developing and crafting internal and external communications strategy for the A. James Clark School of Engineering Professional Master’s of Engineering Program offered through Maryland Applied Graduate Engineering (MAGE). In this role the Associate Director is responsible for the development and implementation of strategic communications plans and initiatives in support of MAGE and directs and implements the Marketing, Communication and Data Insights efforts for MAGE. The Associate Director works closely with the Assistant Dean of Continuing Education and supervises a Program Manager and Graduate Assistant, as well as the ongoing management of third-party contractors on numerous highly visible projects.

The Associate Director’s leadership and management is essential to meet the strategic goals for internal and external communications, new program development, and accurate reporting and analysis of programmatic and administrative data used to determine programmatic success and competitive positioning. The Associate Director is charged with presenting and communicating data which is used in the development of MAGE strategies across functional areas.

The A. James Clark School of Engineering at the University of Maryland serves as the catalyst for high-quality research, innovation, and learning, preparing our students to create innovations that will address the 21st century Grand Challenges (e.g., energy, environment, security, and human health) and improve the human condition. The Clark School is dedicated to leading and transforming the engineering discipline and profession, to accelerating entrepreneurship, and to transforming research and learning activities into new innovations that benefit millions.

Minimum Qualifications:

Master’s degree required.

Minimum 5-7 years of experience, marketing research and communications in Higher education with 3 years directly managing a team.

Experience developing and managing marketing plans, communication strategies and publications, and analysis of key strategic datasets.

Experience manipulating and extracting data from CRM systems and using Tableau or similar software to analyze and visualize metrics. Experience utilizing presentation software and spreadsheets to communicate organized information to various types of audiences.

Knowledge, Skills, and Abilities:

Strong knowledge of web-based technologies, to include website creation and editing using HTML and Drupal and show adeptness in using Adobe Suite products. Strong understanding of SEO/SEM tools, website optimization tools, Google marketing and analytics tools, and digital advertising channels best practices. Experience using Salesforce or other CRM applications. Experience using data analytics tools to communicate information, draw conclusions and solve problems. Ability to use software such as Tableau or similar applications to perform data visualization and insights of programmatic and departmental data.

Proven experience working with diverse populations. Ability to demonstrate self-direction and the capacity to work independently on multiple projects. Demonstrate resourcefulness in setting priorities and proposing new ways of creating efficiencies. Experience supervising/managing others.

Exceptional interpersonal skills to work collaboratively, effectively, and efficiently across the office, college partners and university staff, faculty and administrators; corporate leaders; and the general public.

Physical Demands:

Sedentary work. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. Ability to work adjustable hours as necessary – some early mornings and late evenings will be required. Must be able to maneuver around the campus to attend meetings and pick up material from other departments.

Closing Date: 09/20/2023

Salary: The hiring range for this position is $100,000 to $110,000 annually.

Submission: Resume, Cover Letter and List of References via

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