User Experience Optimization Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The User Experience Optimization Manager designs and implements technical UX solutions to meet business and marketing objectives and leads the operations of our A/B testing program, managing the testing roadmap, identifying, and prioritizing testing opportunities, designing, and executing tests and analyzing results. The goal of our testing program is to optimize conversions and value on our website with innovative landing page, transactional and engagement experiences as well as personalization and machine learning. The successful candidate will be very analytical, organized and have a passion for creating excellent online experiences.

Responsibilities

• Leads matrixed team responsible for meeting the digital membership dashboard goals. Acts as a primary point-of-contact for startups, leveraging human centered design processes to assist them with addressing challenges and capitalizing on opportunities to scale and sustainably grow their companies.
• Oversees strategy, planning and execution of workstream roadmaps. Develops engagement goals and tactics, in collaboration with startups, which emphasize measurable outcomes and actionable results, as well as create strategic deliverables (e.g., discussion guides, go-to-market strategies, etc.), and support startups in executing the tactics, as appropriate.
• Orchestrates the continual optimization of key touchpoints through planned quantitative and qualitative testing. Designs tests and surveys to gather rapid insights, as well as plans and executes the required facilitation of In-Depth Interviews, Focus Groups, and User Testing.
• Establishes the KPIs and reporting performance plans in concert with the organization's Data Analytics and Performance Management team for testing and optimization efforts.
• Assesses, optimizes, and recommends new marketing strategies for the organization's digital properties and channels. Provides UX guidance, technical expertise and leadership to startups and the AARP Enterprise Innovation team around how they deliver websites, apps and other internal services/products, in service of accomplishing their goals.
• Monitors and manages transactional member journeys to troubleshoot any identified issues and maintain the product health of the platforms.
• Partners with key stakeholders across the organization (e.g., RCoE, Office of Volunteer Engagement, etc.) to execute strategies and tactics to meet enterprise dashboard goals and perform the appropriate market and product research.
• Creates compelling presentations that communicate strategic goals, as well as document success stories resulting from ongoing projects.

Qualifications

• Bachelor's degree, 5+ years of experience working on highly transactional websites driving engagement and conversion.
• Familiarity with running A/B testing programs.
• Deep knowledge of running and measuring optimization of digital experiences utilizing digital platforms, specifically AEM, Adobe Target, and Adobe Analytics.
• Experience with personalization tactics and machine learning a plus.
• Good oral/written presentation skills.
• Proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs/operational status, achievement, and performance.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.