Principal Associate, Marketing Specialist

Capital One
Plano, Texas, United States
Jun 05, 2023
Jun 08, 2023
Full Time
Plano 3 (31063), United States of America, Plano, Texas

Principal Associate, Marketing Specialist

As a Principal Associate, Marketing Specialist you are responsible for developing, implementing and executing marketing plans in order to support the engagement of new partners and retention of existing ones. You will work hands on with our leaders to conduct market research, develop communication narratives, build marketing assets and evaluate performance of existing partners. The role may include project management and strategic input on areas of expertise. This specific role supports Business to Business (B2B) marketing of the new Capital One Navigator Platform.

General Responsibilities:

• Drive sound understanding of market dynamics to support effective marketing execution

• Developing and implementing strategy for creative and marketing materials

• Coordinate and collaborate with internal parties on key marketing efforts - compliance, legal, corporate brand

• Storyboard and support creation of materials for B2B sales pitches that help drive new relationships for Capital One

• Strategize and execute on public facing announcements about new product features

• Define strategic direction for marketing efforts

Basic Qualifications:

• Bachelor's Degree or military experience

• At least 3 years of experience in Marketing

Preferred Qualifications:

• Masters Degree in Business, Marketing, Advertising, Economics or Consumer Behavior

• 5+ years of experience in Business to Business (B2B) Marketing

• 5+ years of experience in Public Relations or Communications

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).