Marketing Analytics Manager

Washington, DC
Jul 26, 2023
Aug 05, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

Data & Analytics leverages business intelligence gained through advanced data analytics in order to maximize AARP's marketing and communications results. This includes using data science, data engineering, predictive modeling, and market analytics to guide data driven decision making.

The successful Marketing Analytics Manager will uniquely apply their qualitative and quantitative skills to solve problems. You will be responsible for gathering, analyzing, and sharing marketing data and insights to improve marketing performance. Collect and evaluate data effectiveness and operational execution of marketing campaigns. Consult with clients to discuss marketing data insights and trends. Collaborate to identify opportunities to streamline marketing data processes and develop new procedures that support the business unit/department.


  • Develops and oversees digital and offline campaign tracking requirements.
  • Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls.
  • Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
  • Collaborates with marketing teams to share insights & learnings with providers.
  • Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
  • Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
  • Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts.


  • 5+ years of marketing experience to include core marketing, analytics, client management, and a flair for marketing.
  • Ability to manage and manipulate data and to learn new tools that aid in this task.
  • Working knowledge of statistics within a test and learn marketing environment.
  • Must have excellent interpersonal and communication skills.
  • Experience developing, fostering and maintaining relationships in a highly matrixed environment.
  • Intermediate Excel skills.
  • Ability to multi-task and work on multiple projects at one time with conflicting deadlines.
  • Familiarity with Unica or other Customer Relationship Management (CRM) tools preferred.
  • Bachelors in Marketing and Communications preferred.
  • Ability to travel up to 10% of the time - all domestic travel.

Additional Requirements
  • Regular and reliable job attendance.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law .

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