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Marketing and Communications Manager

George Mason University
Fairfax, VA
Salary commensurate with education and experience.
Closing date
Nov 7, 2023

Job Details

Marketing and Communications Manager The George Mason University, Division of University Life (UL), is seeking interested and qualified candidates for the position of a Marketing and Communications Manager. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.About the Department:The Student Involvement (SI) office creates a sense of belonging by providing memorable experiences for the Mason Community. Our values are Learning & Development, Experience & Engagement, Community & Inclusion, and Patriot-Centered Service. We are committed to fostering an inclusive and welcoming space, connecting students to purposeful experiences, developing student leaders, nurturing personal, academic, and professional growth, and engaging students in self-discovery and self-authorship. About the Position: The Marketing and Communications Manager provides active management of all marketing and communication functions for University Life's Student Involvement Unit (SI). This position is responsible for: 1) Execution of marketing needs for SI, including: brand management; marketing campaigns; development and execution of calendars (marketing, communication and social media); project coordination; management of design and production of printed and web-based visual identity pieces; management of social media presence; and management of design of websites; 2) Supervision of student design support team 3) Establishment of strong relationships with key stakeholders and an in-depth understanding of unit communication and marketing needs.This position works as part of a team of marketing and communications professionals and reports to the Director of Communications and Marketing in University Life with a dotted line to the Associate Director of Student Involvement for Campus Events and Promotions. The position is eligible for hybrid in-person/telework options under DHRM policy 1.61. Responsibilities:Marketing and BrandingExecute a comprehensive integrated department-wide marketing/branding plan with measurable results and promotion strategies intended to reach SI's core audiences;Market and promote SI programs, services, and involvement opportunities;Coordinate outreach efforts (i.e., tabling, events, etc.) to promote SI and our opportunities to students, faculty, staff, and the Mason community;Ensure SI marketing and branding initiatives align with SI, University Life, and Marketing & Communications marketing and communications standards and practices;Serve on various UL division wide committees including: University Life Branding and Marketing Committee, Marketing and Communications Committee, etc.;Assist with the management of SI marketing budget; andDevelop and implement a comprehensive marketing training program for staff members as needed; advise staff and students regarding programs and techniques needed to increase participation and best practices in cross marketing of events.Social Media and Web Site ManagementPartner with web designers to develop updated design and plan for unit websites;Manage updates and maintenance of all SI websites;Manage social media presence; andContribute to the development and implement a SI social media plan.Sponsorship and Revenue-GenerationDevelop and manage university sponsorship initiatives for programs, such as Mason Day, Welcome Week, and Homecoming.Program PromotionHelp promote SI programs and initiatives by developing content for university communications channels;Procure bids from university-approved vendors and select winning bid;Manage graphic design elements within the planner book;Manage editorial updates and changes to content within the planner;Obtain university unit financial sponsors; andCoordinate with production vendor for on time delivery for distribution to student body as designated by the Associate Director of Campus Events and Promotions for SI.Supervision of Student EmployeesSupervise a team of student employees to support departmental marketing projects;Assign and track requests and projects to ensure timely completion;Meet regularly with student employees individually and as a group;Provide advising when necessary;Student employees are used to supplementing project work in a balanced model providing resources as needed to execute all communications and marketing initiatives effectively and by set deadlines;Provide career development for student employees via mentorship and individualengagement; andComplete staff evaluation processes and performance improvement plans as needed.Establishment of Strong RelationshipsEstablish relationship with key stakeholders and an in-depth understanding of unit communication and marketing needs;Establish continuous working relationships with key stakeholders;Attend all pertinent and necessary meetings in SI;Establish and participate in key committees important to SI's communication and marketing goals and outcomes; andRepresent SI in public relations opportunities such as admissions events, orientations, and information sessions.Required Qualifications:Professional experience in marketing project management, typically obtained in two years;Demonstrated exceptional interpersonal, oral, and written communication skills;Demonstrated organizational management and problem-solving skills;Demonstrated experience marketing large events;Working knowledge of social media management and implementation (Instagram, TikTok, Twitter, Instagram, Hootsuite, etc.);Ability to accurately and efficiently meet a multitude of deadlines and responsibilities;Demonstrated commitment to diversity and comfort working within diverse populations;Proven ability to thrive in a team-oriented workplace;Ability to be present on Mason's Fairfax campus at least three days per work week; andAbility to work occasional weekends or evenings to support admissions events, orientations, and information sessions.Preferred Qualifications:Experience with content management systems including WordPress CMS, and maintaining an organization's website;Demonstrated experience with project management platforms; andExperience supervising, managing, and/or advising students in a higher education environment.

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.


George Mason University is a university with three campuses, each with a distinctive academic focus that plays a critical role in the economy of its region. At each campus, students, faculty, and staff have full access to all the university's resources, while duplication of programs and support services is minimized through the use of technology. In addition to the main campus in Fairfax, the university has campuses in Arlington and Prince William Counties.

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4400 University Dr

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