Senior Associate, Market Research

Capital One
McLean, Virginia, United States
May 20, 2023
Jun 19, 2023
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Associate, Market Research

Capital One is seeking a Market Research Senior Associate with strong organizational skills and deep interest in the research field to join our Enterprise Brand Insights team. In this role, you'll have the opportunity to provide consumer insights that inform decisions related to marketing, advertising, and brand-building strategies for a key line of business.

As a valued member of the team, you will ...
  • Contribute to the design and execution of multiple research initiatives, including Brand Health and Advertising research programs, in-market creative and media effectiveness studies, and associated learning agendas.
  • Work with research vendors in the planning, execution and analysis of market research, including design and review of research materials (e.g., surveys, discussion guides, reports), data analysis and report creation.
  • Perform data pulls and ad-hoc analyses to inform key business decisions, as well as managing the overall quality and timing of ongoing projects.
  • Leverage and integrate primary research, secondary sources, behavioral data, and marketplace intelligence to generate impactful insights that inform business and marketing strategies.
  • Partner with multiple internal stakeholders, including advertising, media, business and marketing teams, to understand their research needs
  • Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action.
  • Continuously evolve your knowledge of evidence-based marketing and marketing research to act as a subject matter expert for business partners

What you will bring to the team ...
  • Strong analytical skills, including the ability to read and interpret research results, identify insights, and synthesize how these insights impact marketing strategy
  • Strong writing and presentation skills, with outstanding communication skills and experience simplifying complex subject matter to present actionable insights in a compelling way through effective design and data visualizations
  • Curious, self-motivated and entrepreneurial - comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions
  • Extensive knowledge of market research best practices, including sample and methodological design , questionnaire design and analysis of results.

Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 3 years of experience in a primary research role on either the supplier side or client side
  • At least 3 years of experience in the execution of market research projects

Preferred Qualifications
  • 5+ years of experience in a primary research role on either the supplier side or client side within the marketing research profession
  • At least 2 years of experience with brand health studies and advertising research
  • Experience in the financial services industry
  • Experience in a client facing consultative role
  • Experience in Market Research vendor management
  • Advanced familiarity with basic-level statistics (frequencies, t-tests, etc.)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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