Senior Audience Specialist

Washington, DC
May 18, 2023
Sep 12, 2023
Full Time
Job Description

The Washington Post is looking for a highly motivated audience specialist with exceptional skills in audience curation, research, marketing and project management in order to build and manage virtual and in-person influencer audiences for each Washington Post Live program. By developing audience outreach strategies, fostering internal and external partnerships, identifying new opportunities and managing databases, this person will be responsible for managing the audience growth strategy for WPL news programs, increasing each program's leadership reach and presenting audience insights. This position will also look at strategies and enhancements to ensure this curated, leadership audience receives the best experience on site, whether those events are The Post's headquarters, across the country or international. As an integral member of the team, he or she will be responsible for growing Post Live's core audience and their engagement with our programs, both on site and virtual, recommending new opportunities and overseeing the implementation of these strategies.

You would be joining a fast-paced, highly collaborative and creative team that produces hundreds of virtual and in-person events a year, including curated dinners, large-scale full-day summits and everything in between.

Job Responsibilities:
  • To build a strong, qualified audience of thought leaders for every Post Live event (virtual and in-person), manage an influencer audience strategy, which includes but is not limited to developing outreach strategies and best practices and overseeing audience databases
  • Identify and foster multiple internal and external partnerships throughout the year to create new growth channels for leads and audience retention
  • Think creatively and strategically to hand-curate audiences relative to the type of event, whether intimate dinners, large-scale summits and events out of market, including non U.S. locations
  • Analyze and interpret audience insights to identify trends and recommendations for success
  • Convert leads to registrations by tailoring external messages and marketing copy to specific audiences
  • Bolster our in-room audience experience by identifying on-site enhancements and providing stellar customer service

  • You are passionate about events, creating the best experience for attendees and exceeding audience benchmarks.
  • You are extremely detail-oriented and adept at juggling multiple priorities and thrive in a fast-paced culture.
  • You are creative and willing to experiment but also driven by data and research and enjoy coming up with solutions to challenges.
  • You are organized, driven, creative, collaborative and a team player. No task is too big or too small.

  • 2-5 years experience curating audiences and building experiences for a variety of events including large scale conferences, intimate dinners and other gatherings. Experience with buliding audiences in various markets and internationally a plus.
  • Proven track record of growing and maintaning leads, exceptional research and organizational skills
  • Ability to work independently, with little oversight
  • Work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • Outstanding skills in communication, time management, organization and teamwork
  • Strong writing and copywriting
  • Advanced skill level of Microsoft Office including Excel and PowerPoint
  • Media, marketing, agency or project management background (4+ years)
  • Strong news judgment or background in journalism a plus
  • Bachelor's degree from a college or university


Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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