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Senior Audience Specialist

Employer
The Washington Post
Location
Washington, DC
Closing date
Sep 12, 2023

Job Details

Job Description

The Washington Post is looking for a highly motivated audience specialist with exceptional skills in audience curation, research, marketing and project management in order to build and manage virtual and in-person influencer audiences for each Washington Post Live program. By developing audience outreach strategies, fostering internal and external partnerships, identifying new opportunities and managing databases, this person will be responsible for managing the audience growth strategy for WPL news programs, increasing each program's leadership reach and presenting audience insights. This position will also look at strategies and enhancements to ensure this curated, leadership audience receives the best experience on site, whether those events are The Post's headquarters, across the country or international. As an integral member of the team, he or she will be responsible for growing Post Live's core audience and their engagement with our programs, both on site and virtual, recommending new opportunities and overseeing the implementation of these strategies.

You would be joining a fast-paced, highly collaborative and creative team that produces hundreds of virtual and in-person events a year, including curated dinners, large-scale full-day summits and everything in between.

Job Responsibilities:
  • To build a strong, qualified audience of thought leaders for every Post Live event (virtual and in-person), manage an influencer audience strategy, which includes but is not limited to developing outreach strategies and best practices and overseeing audience databases
  • Identify and foster multiple internal and external partnerships throughout the year to create new growth channels for leads and audience retention
  • Think creatively and strategically to hand-curate audiences relative to the type of event, whether intimate dinners, large-scale summits and events out of market, including non U.S. locations
  • Analyze and interpret audience insights to identify trends and recommendations for success
  • Convert leads to registrations by tailoring external messages and marketing copy to specific audiences
  • Bolster our in-room audience experience by identifying on-site enhancements and providing stellar customer service


Motivations:
  • You are passionate about events, creating the best experience for attendees and exceeding audience benchmarks.
  • You are extremely detail-oriented and adept at juggling multiple priorities and thrive in a fast-paced culture.
  • You are creative and willing to experiment but also driven by data and research and enjoy coming up with solutions to challenges.
  • You are organized, driven, creative, collaborative and a team player. No task is too big or too small.


Requirements:
  • 2-5 years experience curating audiences and building experiences for a variety of events including large scale conferences, intimate dinners and other gatherings. Experience with buliding audiences in various markets and internationally a plus.
  • Proven track record of growing and maintaning leads, exceptional research and organizational skills
  • Ability to work independently, with little oversight
  • Work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • Outstanding skills in communication, time management, organization and teamwork
  • Strong writing and copywriting
  • Advanced skill level of Microsoft Office including Excel and PowerPoint
  • Media, marketing, agency or project management background (4+ years)
  • Strong news judgment or background in journalism a plus
  • Bachelor's degree from a college or university


#LI-Hybrid

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs


Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
Washington
DC
20036
US

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