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Manager, Mailing List Sales

American Speech-Language-Hearing Association
Rockville, Maryland
Salary Range (Non-Negotiable): $71,741 – $79,712
Closing date
Jun 14, 2023

Job Details

The American Speech-Language-Hearing Association requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

As our new mailing list manager, your keen ability to prospect and close deals, along with your excellent customer service skills and attention-to-detail will play an integral part in aiding our success. In this role, you will be responsible for selling and fulfilling list order requests and the ASHA Solution Center.   

Every day you will: 

  • Prospect, build relationships and make sales. 
  • Advance your knowledge of various technology systems.  
  • Collaborate with clients and other sales reps to provide customized marketing packages. 
  • Leverage your customer service abilities and technical skills to fulfill to deal. 

To thrive in the role, you must be a sales go-getter with strong technical and analytical skills, be a self-starter and collaborator who enjoys working in a fast-paced team environment. Our team also handles sales operations and B2B marketing, so you’ll have an opportunity to expand your knowledge in those areas as well. 


The person in this position is responsible for ASHA’s direct-mail list and commercial solution center sales, e-blast services (Corporate Partners and NSSLHA Advantage) and the advancement of ASHA’s direct-mail list program. This individual works in a collaborative team environment with Association colleagues to ensure efficient and effective strategies to achieve sales and marketing goals using various technology platforms including Excel, netFORUM, and The individual should have strong technical abilities; strong relationship management and sales skills, and the ability and willingness to foster collaboration, value other perspectives, and gain support/buy-in through excellent oral and written communication skills. Attention to detail is critical, along with the ability to establish metrics and measure program effectiveness. The ideal candidate must be a self-starter who is proficient at working within a matrixed environment. 


  1. Selling direct mail lists and digital marketing opportunities in the commercial solution center (online buyers guide).
  2. Coordinating the fulfilment of direct-mail lists and other ASHA products sold using Information Systems list-cutting systems and related technology,, Excel, and internal CRM (netFORUM).
  3. Having the ability and desire to make cold calls and employ targeted and comprehensive marketing efforts to increase sales.
  4. Providing a high level of customer care and support to build long-lasting relationships with both internal and external clients.
  5. Thinking strategically and generating ideas to maximize sales as client needs evolve.
  6. Maintaining and updating data, sales and marketing tracking and measurement reports through and providing regular updates to management.
  7. Informing marketing efforts for e-mail and direct-mail campaigns to increase overall sales.
  8. Evaluating and making program recommendations for new revenue opportunities.


Knowledge Typically Acquired Through

  • Completion of a bachelor’s degree
  • 2–4 years of related experience in a B2B sales position
  • 2–4 years of experience (preferred)
  • A demonstrated ability to effectively communicate technical issues and resolve problems with list-cutting tools
  • Experience working in groups and leading teams

Scope and Depth of Technical Skills/Knowledge

  • Must be able to demonstrate an advanced degree of proficiency in MS Office 365 products (Word, Excel including Pivot tables, PowerPoint, SharePoint, Teams) netFORUM, and
  • Must be able to create data visualizations and familiar with data standards
  • Must have experience documenting and analyzing processes, procedures, and/or policies

Scope and Depth of Non-Technical Skills/Knowledge

  • Must have an affinity for sales and understand what an organization needs in order to be successful in a B2B environment
  • Must possess engaging interpersonal communication skills
  • Must be able to manage multiple priorities
  • Must be able to think strategically with strong logistic and execution skills; must have a demonstrated ability to make logical assumptions
  • Must be willing to participate in cross-functional teams that address how to increase revenue generation
  • Must be able to work in a team-based, collaborative environment
  • Must have a high level of professional maturity and be able to work autonomously
  • Must be able and willing to travel (1-2 times/year)
  • Must be willing to take on additional ad-hoc administrative/managerial/sales duties as needed


The American Speech-Language-Hearing Association was founded in 1925. It is a not-for-profit scientific and professional association for speech-language pathologists, audiologists, and speech and hearing scientists. ASHA is committed to the consumers of our services, the more than 42 million Americans with communication disorders. ASHA's mission is to ensure that all people with speech-language, and hearing disorders receive quality services from well-educated professionals.

The American Speech-Language-Hearing Association (ASHA) certifies practicing clinicians, conducts and accredits educational programs for its members, informs the public about communication disorders, produces and markets educational materials, monitors legislation, and lobbies state and federal governments. ASHA represents more than 228,000 speech-language pathologists, audiologist, and speech and hearing scientists.

The Association's National Office, in Rockville, Maryland, employs more than 300 individuals in a wide range of occupations. Some staff members are speech-language pathologists and audiologists. Other professionals provide expertise in a variety of fields from accounting, information processing and marketing to convention and meeting planning, customer service and desktop publishing.

ASHA has been recognized as a "Great Place to Work" by Washingtonian Magazine and by the State of Maryland and Montgomery County Work/Life Alliance. ASHA has also earned recognition as a "Best Workplace for Commuters." A number of public service campaigns, media advertising campaigns, and membership promotion materials that our staff have worked on have earned awards. The ASHA Leader, our bi-weekly tabloid, has earned numerous awards for general excellence and feature articles. Our website has also earned a number of awards. In addition, the National Office has received awards for our recycling efforts.

For more information about our organization, see our website at www. offers a comprehensive benefits package.

* Health/Dental/Vision Insurance
* Life Insurance
* Long-Term Disability Income Insurance
* Travel Accident Insurance
* Defined Contribution Plan
* 401(k) Savings Plan
* Flexible Spending Plan
* Annual Leave
* Sick Leave
* Family and Medical Leave
* Voluntary Leave Transfer Program
* Paid Holidays
* Flextime
* Telecommuting
* Flexplace
* Fare Share Program
* Employee Assistnace Program
* Tuition Reimbursement
* Staff Development Prgram
* Wellness and Fitness
* Direct Deposit

Company info
2200 Research Blvd

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