Programmatic Campaign Manager

Washington, DC
Apr 26, 2023
Sep 14, 2023
Full Time
Job Description

The Washington Post programmatic team supports our growing off-site efforts with a full suite of product offerings. The Programmatic Campaign Manager role not only works as part of the WP+ team but is a team resource of exceptional campaign management, strategy and a consultant to digital advertising clients and sales teams.

  • You are driven by learning more about evolving technologies in the digital advertising and media space.
  • You possess both strong internal and external communications to solve for our clients most complex marketing challenges.
  • You have a passion for analytics and providing data backed solutions, directly impacting our company's revenue goals.
  • You have exceptional time management and organizational skills.
  • You thrive when given opportunities to work on multiple projects and deliver results.
  • You have proven your ability to multitask and work effectively in an ever-changing environment.

  • Manage execution of digital campaigns on Non-Owned and Operated properties
  • Utilize buying through a DSP or coordinate with outside platforms to execute campaigns
  • Ensure delivery and KPI performance of campaigns against first- and third-party delivery data
  • Troubleshoot delivery issues or reporting discrepancies between vendors
  • Work with the client services team to optimize campaigns
  • Traffic and execute client campaigns and optimize performance against client KPIs
  • Keep consistently aware of changes in inventory and anticipate potential campaign delivery issues.
  • Provide high-level updates and reporting to both clients and internal teams to improve campaign awareness and client retention.

  • Bachelor's Degree
  • 2+ year experience in digital media and high-priority campaign management.
  • Strong attention to detail and organization with proven ability to handle multiple priorities and frequently changing campaign needs.
  • Exceptional communication skills with both internal and external partners.
  • Strong analytical skills with ability to convey conclusions from analytics and reporting to all levels of management.
  • Excellent customer service abilities with a proactive and problem-solving mindset.
  • Experience with RTB buying through a DSP preferred.
  • Experience with Google Analytics and Google Tag Manager preferred
  • Experience placing and troubleshooting pixels preferred
  • Experienced with both Excel and PowerPoint. JIRA and GAM experience preferred.

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?