Senior Digital Marketing Specialist

Washington, DC
Apr 17, 2023
Sep 14, 2023
Full Time
Job Description

The Washington Post seeks a collaborative and data-driven digital marketer to join our subscriptions marketing team. This person will help further The Post's subscriptions goals by building our most nascent acquisition marketing channels, including affiliates. They will develop, communicate, and lead strategy for their respective channels. They will define our affiliate marketing foundation and best-practices and drive our day-to-day affiliate marketing operations, and will report to the Manager of Paid Media.

  • You want to build the foundation of something big and operate at scale
  • You are organized, and you are adept at bringing in multiple stakeholders from various functions to achieve a common goal
  • You desire to continually test and learn to achieve optimal user acquisition outcomes
  • You believe in the value of direct response marketing and can use business outcomes to illustrate impact and outline growth case for it

  • Define WaPo's affiliate marketing strategy. Develop our publisher positioning, messaging and offer strategy. Partner with product marketing team and business stakeholders to align the affiliate marketing strategy with the overall acquisition strategy and key business objectives
  • Build new processes and systems that allow us to personalize marketing tactics in order to increase volume and ROAS
  • Utilize our internal CDP to derive analytical insights to identify opportunities to drive further growth among our customer segments
  • Partner with other members of the marketing team to execute tests to personalize and optimize the subscription experience
  • Refine and possibly revamp existing subscription flows for paid marketing-referred users, in collaboration with the Onsite Optimization team
  • Conduct industry research, analyze trends to identify opportunities to drive further marketing customizations, both domestically and internationally
  • Build and maintain efficient, effective internal team and cross-team operations
  • Regularly document and distribute reporting and insight-driven learnings and actions to team leadership
  • Develop and propose new metrics to make actionable intelligence available to business stakeholders

  • 5+ years' work experience in a digital marketing role (affiliate marketing experience preferred)
  • Demonstrated experience in deploying various incentives across paid media while maintaining scale and a positive ROI
  • Expertise planning, executing and optimizing successful marketing campaigns (experience leading an affiliate marketing or direct mail program preferred)
  • Experience running end-to-end programs with affiliate marketing platforms (CJ, Impact Radius, Awin, Cardlytics)
  • Ability to clearly and concisely articulate performance reporting and test results to stakeholders
  • Ability to educate teammates and stakeholders about digital marketing and its value, to drive collaboration and buy-in on program growth

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?