Director, Public Relations & Marketing

Silver Spring, MD
Mar 30, 2023
Apr 18, 2023
Full Time
White Oak Medical Center seeks to hire an experienced Director of Public Relations & Marketing who will embrace our mission to extend God's care through the ministry of physical, mental and spiritual healing.

As a Director of Public Relations & Marketing you will:
• Oversee and directs the day-to-day operations of the public relations/marketing/communication needs of White Oak Medical Center.
• Create and manages comprehensive marketing campaigns from concept to analysis, including print and digital ads, radio commercials, website content, social media, direct mail, publications, and community events.
•Works closely with the entity president and other executives to develop and manage marketing budgets.
• Negotiate advertising contracts with media outlets and measures ROI for campaigns.
• Develop, edit, write and approve material for a variety of audiences and various communication vehicles. These include community magazine, website, radio, social media, direct mail, online ads, blog articles, service line materials, employee newsletter and other materials, as needed.
• Support leaders, staff and physicians on PR, Marketing and Internal Communication materials.
• Respond to requests from the media. Ensures that the entire range of coverage-from media training to writing new releases to planning for print or electronic media coverage-is executed in a professional manner.
• Shares in the healthcare system's media on-call rotation approximately one week per month. Responds to media inquiries and supports crisis communication.
• Organize and attends community events to represent the entities.

Qualifications include:
• College degree in marketing, public relations, communications or related field required. Graduate degree in marketing, public relations, journalism or related field is preferred.
• Minimum of seven (7) years of experience in communications, public relations or marketing.
• Understanding of healthcare is preferred.
• Ability to prioritize work assignments, meet deadlines and address urgent issues.
• Experience with crisis communications.
• Strong writing skills.
• Ability to plan and attend events, including occasional weekends and evenings.
• Familiar with Microsoft suite of software, other database systems and statistical packages.
• Knowledge of Adobe Creative Suite is preferred.
• Knowledge of CRM/PRM is preferred.
• Must be creative, enthusiastic and a strategic thinker.

Work Schedule:

Monday through Friday

At Adventist HealthCare our job is to care for you.

We do this by offering:
  • Work life balance through nonrotating shifts
  • Recognition and rewards for professional expertise
  • 403(b) retirement plan
  • Free Employee parking
  • Benefits Eligible Positions:
    • Competitive, comprehensive benefit plans [including health, employer-paid disability and life insurance, PTO]
    • Employer retirement contribution and match after 1-year of eligible employment with 3 year vesting
    • Ancillary benefits such as flexible spending, legal and pet insurance to meet the needs of employees and their eligible family members
    • Subsidized childcare at participating childcare centers

As a faith-based organization, with over a century of caring for the communities in the Maryland area, Adventist HealthCare has earned a reputation for high-quality, compassionate care. Adventist HealthCare was the first and is the largest healthcare provider in Montgomery County.

If you want to make a difference in someone's life every day, consider a position with a team of professionals who are doing just that, making a difference.

Join the Adventist HealthCare team today, apply now to be considered!

COVID-19 Vaccination

Adventist HealthCare requires all applicants to be fully vaccinated for COVID-19 before commencing employment. Applicants may be required to furnish proof of vaccination and , if offered, may elect to be vaccinated at a n designated Adventist HealthCare location.

Tobacco and Drug Statement

Tobacco use is a well-recognized preventable cause of death in the United States and an important public health issue. In order to promote and maintain a healthy work environment, Adventist HealthCare will not hire applicants for employment who either state that they are nicotine users or who test positive for nicotine and drug use.

While some jurisdictions, including Maryland, permit the use of marijuana for medical purposes, marijuana continues to be classified as an illegal drug under the federal Controlled Substances Act. As a result, medical marijuana use will not be accepted as a valid explanation for a positive drug test result.

Adventist HealthCare will withdraw offers of employment to applicants who test positive for Cotinine (nicotine) and marijuana. Those testing positive are given the opportunity to re-apply in 90 days, if they can truthfully attest that they have not used any nicotine products in the past ninety (90) days and successfully pass follow-up testing.

Equal Employment Opportunity

Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. We are committed to attracting, engaging, and developing the best people to cultivate our mission-centric culture. Our goal is to have a welcoming, equitable, and safe place to work and grow for all employees, no matter their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Adventist HealthCare will make reasonable accommodations for applicants with disabilities, in accordance with applicable law. Adventist HealthCare is a religious organization as defined under applicable law; however, it will endeavor to provide reasonable accommodations for applicants' religious beliefs.

Applicants who wish to request accommodations for disabilities or religious belief should contact the Support Center HR Office.

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