Public Affairs Specialist - Press Secretary Bilingual - English/Spanish PD 23R052

Rockville, Maryland
Mar 25, 2023
Apr 02, 2023
Full Time

As a senior member of the public affairs team, you serve as a bilingual press secretary working with staff throughout HRSA's Office of Communication and the agency to ensure that projects and activities are successfully accomplished. In this capacity, you work to strategically engage with minority media, and to provide HRSA leadership and program staff with advisory, planning, editorial, and technical services to reach Spanish-language audiences to advance HHS/HRSA objectives.

Your major duties and responsibilities include:
  • Developing clear and consistent communication products in English and Spanish which may include key messages, talking points, blogs, press releases, fact sheets, intranet news stories, videos, social media content, senior level leadership remarks, and other communications for the agency's priorities.
  • Designing and implementing comprehensive, nationwide, communication strategies and plans to reach English and Spanish language publics.
  • Assisting with leading agency rollout activities and media events, including in Spanish language or with Spanish language/minority press or stakeholders, which may include department and agency rollouts, supporting events in the regional offices or grantee sites, and innovative ways to leverage state outreach.
  • Leading and establishing strategic partnerships with other HHS/HRSA Offices and Bureaus to increase program visibility and promote HRSA outcomes in underserved and rural communities, including Spanish-speaking minority communities.
  • Participating in the evaluation of communications programs, rollouts, and other special Initiatives.
  • Analyzing metrics to inform decision-making to reach target audiences in a variety of settings.
NOTE: Do not cut and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position.


Conditions of Employment

  • U. S. Citizenship is required.
  • Males ages 18 through 25 must be registered with the Selective Service.
  • PHS Commissioned Corps applicants must submit current personnel orders.
  • A one year probationary period may be required.
  • Position is not in the Bargaining Unit.
  • Recruitment incentives are not authorized.
  • Student loan repayment incentive is not authorized.
  • Employment is subject to the successful completion of the pre-appointment process (i.e., background investigation, verification of qualifications and job requirements, completion of onboarding forms, submission of required documents, etc.)



Do not cut and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position.


Selective Factor: In order to meet minimum qualification requirements, you must demonstrate possession of the selective factor for this position: Ability to speak and write fluently in Spanish.

APPLICANTS PLEASE NOTE : If selected for an interview, applicants will be required to submit writing samples in English and Spanish at the time of the interview. Do not send writing samples with your application package as they will not be used in the evaluation process.

MINIMUM QUALIFYING SPECIALIZED EXPERIENCE is experience that has equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position and is typically in or related to the work of the position to be filled. To be creditable, an applicant's one full year of specialized experience must demonstrate the knowledge, skills, and abilities necessary for successful job performance.

In addition to the selective factor above, in order to qualify for this position at the GS-14 level, your resume must clearly demonstrate that you have one full year of the minimum qualifying specialized experience comparable in difficulty and responsibility to at least the GS-13 level in the federal service.

Examples of minimum qualifying specialized experience equal to the GS-13 level include performing the following types of tasks on a regular and recurring basis:
  • Initiating and coordinating the development of public affairs products/materials to support regional and/or national communications rollouts in both English and Spanish.
  • Advising leadership on effective public affairs, public relations, marketing or outreach strategies, policies or procedures to effectively disseminate information about an organization's mission, objectives or goals.
Experience refers to paid and unpaid experience, including volunteer work done through National Service Programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; community; student; social). If such experience is on a part-time basis, you must provide the average number of hours worked per week as well as the beginning and ending dates of the experience so it can be fully credited.

Applicants whose resumes clearly demonstrate the required minimum qualifying specialized experience will be evaluated based on the occupational assessment competencies listed below. A competency is defined as a measurable pattern of knowledge, skills, abilities, behaviors, and other characteristics that an individual needs to perform work roles or occupational functions.

Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics):
    PUBLIC AFFAIRS - Knowledge of public affairs concepts, practices, methods, and techniques to identify communication needs, plan, develop, and evaluate communication strategies to inform the public of the agency's policies, programs, services and activities. COMMUNICATIONS AND MEDIA - Knowledge of the production, communication and dissemination of information and ideas to inform and entertain via written, oral, and visual media. MESSAGE DELVELOPMENT AND DELIVERY - Uses writing skills and editorial judgment to strategically develop messages for various audiences; and delivers them by evaluating the most appropriate media channel(s) for the particular needs of the target audience. RESEARCH AND EVALUATION - Knowledge of the principles, methods, and processes used to conduct a systematic and objective inquiry; including study design, collection, analysis, and interpretation of data; and the reporting of results.


This job does not have an education qualification requirement.

Additional information

HHS is an equal opportunity employer. Selection for this position will be based solely on merit without regard to race, color, religion, age, gender, national origin, political affiliation, disability, sexual orientation, marital or family status or other differences.
  • Security and Background Requirements: If not previously completed, a background security investigation will be required for all appointees . Appointment will be subject to the applicant's successful completion of a background security investigation and favorable adjudication. False representation may be grounds for non-consideration, non-selection and/or appropriate disciplinary action.
  • E-Verify: HRSA participates in the USCIS Electronic Employment Eligibility Verification Program (E-Verify). E-Verify helps employers determine employment eligibility of new hires and the validity of their social security numbers.
  • Direct Deposit: All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choosing.
  • Creditable Service: A newly appointed or reappointed employee may receive service credit for annual leave for prior work experience directly related to the duties of the position being filled. The use of this service credit is at the discretion of the selecting official and must be finalized prior to selectee's entrance on duty. For more information, please click here .