Loyalty Marketing Intern

Washington, DC
Apr 23, 2023
Apr 25, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

Are you a marketing student with solid strategic skills, who is creative, passionate, and results-driven? Our Loyalty team is looking for you! Our team drives the strategy and implementation for AARP Rewards, AARP's loyalty program. AARP Rewards helps people learn about topics from healthy living to savings in a fun, bite-sized, gamified way - and they earn points that they can redeem for rewards and savings. We'll challenge you to work across the many facets of this program from designing marketing campaigns to working on reward curation. This paid internship has an expected start date of May 2023 and will go through the end of the year.


  • Assist with key projects including earn activity curation, catalog marketing, website authoring, and marketing communications
  • Support Rewards newsletter content curation, copy, creative and execution
  • Implement and support program engagement campaigns that keep people active in the program and re-engage lapsing users
  • Support new Rewards SMS channel, including identifying content and writing copy
  • Audit AARP Rewards earning opportunities for quality and opportunities for improvement
  • Help identify key customer issues and ways to improve the user experience
  • Work with analytics team to analyze trends and report on project results


  • Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
  • Must be a self-starter and adaptable, with the ability to work under tight deadlines
  • Ability to manage multiple projects, anticipate project needs, and discern work priorities
  • Marketing experience, including email management, copywriting, and experience managing a variety of communications channels
  • Ability to work well with diverse populations, including gender, race, and sexual orientation
  • Technical proficiency in Microsoft Office programs
  • Experience with loyalty or lifecycle marketing is a plus

Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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