Email Marketing Specialist

Apple Federal Credit Union
Fairfax, VA
Mar 18, 2023
Mar 23, 2023
Full Time
Why Join Apple?Apple FCU is deeply rooted in the community; we value and embrace workplace diversity. We believe our employees are our most valuable asset, so we are committed to providing professional development and assisting in career journeys. Apple FCU also offers a robust benefits package, including health; vision; dental; 401(k) contribution match; tuition reimbursement; guaranteed 11 federal holidays; paid time off; paid volunteer time; TEAM Bonus plan and much more.Additional Workplace Highlights:Named 2022 Best Credit Unions to Work For by American BankerNamed 2021 Washington Post Top WorkplaceNamed 2021 Best-In-State Credit Union and Best Credit Union in Northern Virginia by ForbesDiverse, friendly work environment, progressive management staff22 branches in Northern Virginia with easy commuting distanceRole: Under the Director of Marketing and Communications' supervision, using independent thought, but following established policies and procedures, performs a variety of duties as required to provide assistance and support to the Marketing Department. Duties include but are not limited to: producing quality marketing/communication emails, building email segmentation lists, and reporting on the performance of campaigns. Supporting various strategic programs via targeted and triggered campaigns across the member journey. Developing recommendations based on email performance, testing and market trends. Perform duties and responsibilities in accordance with The Apple Way principles of Team Up, Serve With Purpose, Challenge Yourself and Own It. Remains cognizant of and adheres to credit union policies and procedures, and regulations pertaining to the Bank Secrecy Act. Performs other duties as assigned by the Marketing Management Team. Essential Functions & Responsibilities: Produce and execute all aspects of email campaigns, including list generation via member database(s), asset coordination, setup/QA, and release and campaign management. Use personas, personalization and segmentation tactics to build messages that drive engagement and achieve organization objectives. Devise strategy for reporting on all email campaigns' metrics. Ensure that emails are rendering correctly across devices, email clients and ISPs. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes personalization, subject lines, message content, CTAs, member groups and segments and send time. Remain cognizant of compliance issues related to CAN-SPAM and GDPR. Work with design and content teams to optimize email creative and template structure based on best practices.Identify and brainstorm new opportunities/features intended to drive performance lift, tools and features to engage the online audience, as well as stay abreast of new technologies, trends and strategies in email marketing.Cross-departmental support for email initiatives in enterprise systems. Performance Measurements: 1. This position will be assessed against the following performance competencies: Challenging Yourself Communications Serving With Purpose Owning It Teaming Up 2. This position will be assessed against annual goals. Knowledge and Skills: Experience:Three (3) to five (5) years relevant experience within the marketing/advertising field, specifically in the area of email marketing. Experience with Salesforce Marketing Cloud (SFMC) preferred. Proficiency in Microsoft Office 365, HTML and CSS. Demonstrated analysis of results and experience working with an email service provider platform required. Education:BA/BS degree preferably in Marketing, Advertising, Digital Media or related area. Interpersonal Skills:Consistently manages simultaneous projects and demonstrates high degree of follow-through and regular communication. Must be able to work in a fast-paced environment and be able to shift gears with little notice. Desire to work as part of a team, collaborating and brainstorming regularly. Other Skills:Must possess excellent organizational, interpersonal communication and time management skills, and demonstrate an ability to work independently and with personal initiative. The ability to handle multiple priorities and deadlines simultaneously and an innovative, creative, energetic personality are a must. Strong attention to detail and excellent written and verbal communication. Exceptional quality assurance standards for email content. Physical Requirements:The ability to lift 25 lbs. and utilize standard office equipment including, but not limited to, PC and copier. Work Environment:Ability to function in a financial institution environment. Hybrid work schedule. Local travel to events or branches required. Location: Headquarters-Fairfax, Virginia Apple Federal Credit Union values, encourages, and implements diversity in the workplace.As an equal opportunity employer, Apple Federal Credit Union does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.All selected candidates will be subject to credit and background checks to determine employment eligibility.

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