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Senior Manager Marketing Operations

Employer
McKinley Marketing Partners, Inc.
Location
Tysons Corner, VA
Closing date
Mar 23, 2023
Our cybersecurity client based in the Tysons, VA area is looking for a senior marketing operations manager to join their team. The senior marketing operations manager will execute the company's B2B marketing strategy using audience-centric tactics and sales enablement solutions to drive awareness, acquisition, engagement, and retention of customers. In this role you will manage the tech stack, all data & metrics, and dashboards.Candidates must be local to the DMV area as this position may require occasional on-site attendance in the Tysons Corner, VA office.ResponsibilitiesExecute and project manage B2B focused marketing strategies to generate demand, drive engagement and achieve revenue goalsDocument operational workflows and deliver company trainingsSet up and manage end-to-end funnel metrics and reportingPartner with various stakeholder teams to report and manage a pipeline of qualified leadsAct as the deployment expert of integrated B2B marketing plans, including Account Based Marketing programs to target accountsBuild and monitor marketing automation campaigns and operations throughout the customer lifecycleUtilize data-driven marketing best practices such as customer segmentation, A/B testing, and analytics to inform spend decisions and drive a favorable return on investment (ROI)RequirementsBachelor's degree or equivalent relevant experienceAt least five years of marketing operations experience with at least three years of experience focusing in B2B marketingDeep experience configuring and managing tech stack that includes Hubspot, 6sense, Sharepoint, etc.Understand the B2B sales funnel and strong focus on driving qualified leads and sales opportunities in support of demand generation and ABMExperience with digital tools like Hubspot and 6sense to generate, capture, nurture, track and report on leads, conversions, and ROIMcKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

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