Digital Media Specialist

National Association of Elementary School Principals (NAESP)
Alexandria, VA
Mar 18, 2023
Mar 23, 2023
Full Time
NAESP Digital Media SpecialistThe National Association of Elementary School Principals (NAESP) is accepting applications for the full-time position of Digital Media Specialist. The Digital Media Specialist works under the direct supervision of the Associate Executive Director, Communications, and the supervision of the NAESP Executive Director. The Position will be available beginning March 13, 2023. Applicants should mail a letter of interest and a resume to Dr. L. Earl Franks, CAE, NAESP Executive Director, 1615 Duke Street, Alexandria, VA 22314-3483 or email to Dr. Kaylen Tucker at may work in the Alexandria, VA office and remotely if approved.Summary: The Digital Media Specialist is our champion in sharing and amplifying the narrative about NAESP, whether it is key organizational milestones; research, advocacy, and policy statements; or the latest success story about principal leadership. We are looking for a creative, self-starter who can take the content-whether written, video, or visual-and share it online in ways that inspire action.This position is directly responsible for the development and execution of visual communication strategies-video, photography, and social media-to improve member awareness and engagement in NAESP programs and initiatives.Reporting to the ED and AED, Communications, this individual will also work closely with other members of the Communications Team in the implementation of a strategic communications plan. This role also requires cross-team collaboration to support the association's other strategic focus areas: membership, advocacy, professional learning, student programs, and member recognition.Essential duties and responsibilities include but are not limited to the following:Maximize the exposure of our key content (professional learning, articles, awards, news, events, etc.) through social media and other digital means, bringing alive our work, mission, and impact in creative and compelling ways.Manage NAESP's social media networks, including but not limited to Twitter, Facebook, Instagram, YouTube, and LinkedIn. Monitor, analyze, and report social media metrics and develop and execute organic and paid social media campaigns.Develop a variety of visuals (video, photos, and infographics) to enhance our social media, digital, and marketing content.Explore new digital tactics to boost the overall awareness and reach of NAESP and its programs, including email marketing, banner advertising, and other vehicles.Manage photography and videography projects, including photo shoots, photo galleries, slideshows, and videos.Support communications and marketing planning. Develop and document promotional strategies and timelines.Assist in content development (blogs, emails, e-newsletters, website) and visual communications (video, photos, graphic design) as needed.Educate staff and volunteers on digital communications.Qualifications, knowledge, skills, and abilities required:Demonstrated success with social media (Facebook, Instagram, LinkedIn, Twitter, etc.), utilizing both organic and paid campaigns to build community and achieve organizational objectives.Knowledge of common social media software/tools (Hootsuite, Facebook Business Manager, Facebook Creator Studio).Social media advertising experience (Facebook, Instagram, LinkedIn).Experience gathering, analyzing, and reporting marketing analytics and data (Google Analytics, Facebook Insights, etc.).Strong familiarity with Canva, or other related graphic design tools.Demonstrated organizational skills, as well as the ability to work independently and on a team.Proven successful experience using a variety of digital marketing and design techniques, such as geomarketing, search engine optimization (SEO), email marketing, and video marketing.Successful experience incorporating graphic design, video production, written and verbal communication, social media, and data analysis into daily work.Extensive knowledge of the latest online trends and search engine algorithm shifts is necessary.Extensive experience as a Digital Media Specialist, Digital Marketing Manager, or similar role.Good knowledge of Photoshop, Final Cut Pro, Audacity, or other media editing software.Extensive experience with visual communication methods.Knowledge of web design.Experience with content management.Possess a willingness to adapt and a drive to continue to learn.Communication: Candidate must demonstrate strong oral and written communication and presentation skills.Work Style: Ability to work in a highly collaborative team environment, communicate with co-workers consistently, and work externally with state affiliates, NAESP members, and other education stakeholders. Must be proactive and have the ability to solve problems independently.Organization and Personal Skills: Ability to pay close attention to detail, work under pressure, appropriately manage goals and priorities, and be collaborative with staff at all times.Interpersonal: Must exhibit exceptional human relations, customer service, diplomacy, and interpersonal skills and have a positive attitude.Supervisory Responsibilities: N/AThe above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instruction and perform any other related duties as assigned by their supervisor.Salary Range: $61,000 - $66,000 - Negotiable - Based on Level 4 of NAESP Position Levels Salary Matrix.How to Apply: Mail a letter of interest and a resume to Dr. L. Earl Franks, CAE, NAESP Executive Director, 1615 Duke Street, Alexandria, VA 22314-3483 or email Dr. Kaylen Tucker. You may also contact Dr. Tucker if you are a person with a disability and would like to request accommodation.Application Deadline: March 17, 2023, or until the position is filled.For additional information, contact Dr. Kaylen Tucker, NAESP Associate Executive Director, Communications, at person shall be denied employment based on race, color, disability, sex, religion, national origin, or age.

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