Marketing Coordinator - Demand Generation

Chicago, IL
Mar 10, 2023
Mar 24, 2023
Full Time
Job Description

Marketing Coordinator - Demand Generation

As a Marketing Coordinator - Demand Generation you will create fully integrated campaigns targeting organizations across the globe to fill our inbound funnels. You will leverage a combination of digital marketing, content marketing, and events to help us generate awareness and educate our target audience. Ultimately, your work will be measured on sales qualified leads, pipeline, and revenue.

Reporting to the Director, Demand Generation, you will be hands-on with the broader Marketing team and the Sales team to develop, execute and optimize demand generation campaigns.

  • Take initiative and know how to work independently
  • Show ownership of your work and follow-through
  • Thrive in a fast-paced environment and are open to feedback
  • Eager to develop existing skills, and learn new skills, to support the growth of our fast-growing business
  • Comfortable interacting regularly with technical subject matter experts and with team members across teams of varying organizational levels

  • Help plan and execute demand generation campaigns end-to-end. From planning, creative and copy, media planning, execution, tracking, and analyzing results.
  • Support campaign optimization by testing hypotheses and use your learnings to inform future marketing campaigns.
  • Ideate and collaborate with agency partners and teams across the organization to develop thought leadership content to be used in demand generation activities and lead nurture streams.
  • Support the planning and execution of both live and virtual Arc XP-hosted and sponsored events and tradeshow activities.

  • 1+ years relevant experience
  • Bachelor's in a marketing-related field, or equivalent experience.
  • Strong project management skills with the ability to multi-task, problem-solve and prioritize competing needs
  • #LI-Hybrid

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development program

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.