Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Member Benefit Engagement & Communications Manager develops and implements marketing campaigns, and communications materials to ensure members are aware of and engage with their benefits throughout the membership lifecycle. Ensures own print and digital projects are consistent and aligned with overall marketing strategies and adjacent ongoing projects. Supports a/b testing in the Membership & Benefits Channel. Utilizes data-driven decision making. Tracks and assesses results and adjusts strategies and plans to meet changing markets and competitive conditions. Continuously identifies opportunities to optimize campaigns and marketing processes to support the business unit/department.

Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications.
• Consults and collaborates with cross-functional teams, colleagues, and leadership to ensure the effective and timely execution and management of assigned programs or campaigns.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners, as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
• Monitors, reviews, and measures campaign performance, proactively communicating and elevating lessons learned to key stakeholders.
• Demonstrates a deep understanding of the target audience(s), their unique wants, needs, and perceptions, and how they engage with the organization in order to execute strategies that deliver most relevant offerings and communications to consumers in the channel of their choice.

Qualifications

• Bachelor's degree or equivalent and 6+ years of marketing experience required.
• Strong project management, planning and attention to detail. Must be knowledgeable of general direct marketing principles.
• Experience with direct mail programs and launching pilot programs using multiple channels. Experience with direct-response and data driven marketing campaigns.
• Experience in working in a large, complex organization. Strong interpersonal, influence and negotiating skills. Excellent business judgment and ability to recognize business implications of data.
• Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs' operational status, achievement and performance.
• Must be able to work independently and to manage projects in a timely manner.
• Experience working within a matrixed organization where success was dependent on influence if not direct control.
• Experienced in operational details of campaign management, e.g. data & technical requirements, reporting processes etc.

Additional Requirements

• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Exhibit respect and understanding of others to maintain professional relationships.
• Independent judgement in evaluation options to make sound decisions.
• In office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.