Internal Communications Manager

Washington, DC
Mar 07, 2023
Apr 06, 2023
Full Time

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

As the Internal Communications Manager for AARP Services, Inc. (ASI), you will be the primary dedicated liaison for Internal Communications for all of ASI with all key audiences; including the CEO and leadership team, business units, and Employee Engagement Group (EEG) as well as other internal departments within the AARP organization. You will engage in the development and implementation communication strategies over multi-channel platforms that are focused on enabling a highly engaged workforce. Measure communication campaign effectiveness for return-on-investment. Lead or assist in the design of communications campaigns that raise brand awareness and inform, educate, and influence audiences. Ensure content aligns with the enterprise brand strategy and brand architecture. Design, produce, and/or review communications products such as internal newsletters, video and multimedia communications including the SharePoint site, internal event planning, and other communications. Serve as a key partner for the activation of cultural initiatives and cooperative efforts involving our counterparts at AARP. You will also c ollaborate with management to identify opportunities to streamline communication processes and develop new procedures.


  • Collaborates in the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences. Develops integrated communications strategies to reach key audiences, oversee implementation, and measure results.
  • Develops message frameworks based on message research including tailoring to diverse audiences. Develops and refines messaging to ensure organizational consistency in all aspects of communication. Leverages internal and external communication platforms to relay complicated content using storytelling, illustrations, and other consumable formats.
  • Produces or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications.
  • Develops and executes integrated communications and marketing plans for defined portfolios while providing day-to-day communications and marketing support and superior client service. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives.
  • Acts as day-to-day project manager for internal and external departmental communications efforts. Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time. Works with management and partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data.
  • Plans, organizes, and implements special assigned projects working with cross functional teams. Determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.


  • Bachelor's degree in a related field or equivalent relevant experience and/or training required
  • 3+ years of experience in internal communication, public relations, marketing, or similar field in a corporate setting
  • Effective verbal and communications skills; Solid writing abilities
  • Experience in event planning with a focus on internal corporate events is preferred
  • Solid experience in Microsoft Office including PowerPoint, Teams, and SharePoint
  • Experience preferred in digital publishing, graphic design, messaging aptitude, email marketing, video production and editing, newsletter production, and website development/management
  • Ability to work in a matrixed environment while collaborating and developing solid relationships with key internal partners; Team player

Additional Requirements:
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise
  • Ability to occassionally lift up to 25 pounds

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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