Assistant Director of School Engagement and Community Partnerships

Alexandria, Virginia
Feb 27, 2023
Apr 04, 2023
Career Level
Entry Level
Full Time
Job Description

The responsibility of the Assistant Director of School Engagement and Community partnerships is to work as a collaborative leader for the office and provide team support in collaboration with the Executive Director of Community Partnerships and Engagement. In addition to supporting the leadership of the executive director and the department's strategic plan and goals, the Assistant Director of School Engagement and Community is tasked to develop and implement all public information and outreach efforts and to support the overall vision, mission, and strategic initiatives of the office, the Department of School and Community Relations and the division. They will provide a range of communications support, including ensuring effective communications strategy and execution, managing our internal communications review process, developing communications materials and marketing collateral, implementing organizational culture initiatives, ensuring access to services and information for families, partners, and community members of all language backgrounds and event support. The Assistant Director is also responsible for the collaborative leadership of the family engagement staff with the Executive Director and the FACE leadership.

The Assistant Director of School Engagement and Community reports to the Executive Director of Community Partnerships and Engagement.


Education: Bachelor's degree in community development, communications, sociology, public relations, or a related field. Masters preferred.

Certificates & Licenses: Valid driver's license.

  • Demonstrated expertise in managing projects aligned with a school division educational ecosystem.
  • Previous experience working in K-12 school outreach preferred, with the ability to oversee and coordinate outreach in support of community and family.
  • The ability to prioritize, work collaboratively, and solve problems is a must. This includes:
  • Strong strategic thinking and problem-solving skills.
  • Exceptional internal and external customer service skills.
  • Demonstrated commitment to racial equity initiatives.
  • Demonstrated ability to implement differentiated communications with varied audiences, especially families who have been traditionally underserved.
  • Proficient in working collaboratively across departments.
  • Ability to supervise the work of other staff, support senior leadership, and serve as liaison to vendors and office team.
  • Proven record of effective project management for at least five years of increasingly responsible work leading hands-on community outreach initiatives and engagement and managing staff.
  • Experience supervising/mentoring/coaching staff and working collaboratively with the office team.
  • Advanced experience with Microsoft Office Suite, Adobe Creative Suite, data management, online outreach apps and portals, and various social media platforms.
  • Strong experience working with culturally diverse and multilingual communities.

Key Competencies:
  • Support executive director of school and community partnerships and chief of school and community relations to implement the department's strategic communications and community engagement plan.
  • Serve as a bridge to the Office of Communications to ensure that messaging, campaigns and community outreach are aligned for all projects and initiatives.
  • Help ensure best outreach and family engagement practices in providing information to ACPS staff and families, including those who are part of traditionally underserved communities.
  • Manage yearly outreach calendar and work with the team to develop and implement outreach and FACE activities that highlight division-wide and school-specific information.
  • Oversee aligned office projects and facilitate meetings from inception to conclusion to meet deadlines and goals
  • Serve as a co-leader to the community outreach and family engagement staff to support effective message delivery to all stakeholders, including hard-to-reach families.
  • Provide assistance in the development of communications products, including providing best practice ideas with writing video scripts and other materials and other elements of production.
  • Provide support on communications needs related to web and digital media, and help ensure consistency of messaging across platforms.
  • Supervise assigned personnel to ensure the department and individual performance objectives are met.
  • Perform other related duties, as assigned, to ensure the efficient and effective functioning of the work using strong organizational and planning skills to advance the overall goals and objectives of the department and division's strategic plan.
  • Extensive knowledge of outreach strategies and communications strategies effective in reaching diverse communities.
  • Excellent interpersonal skills and ability to work collaboratively with team members, department leaders, school leaders and families.
  • Demonstrated skills in planning, implementing, evaluating and budgeting.
  • Strong oral and written communications skills.
  • Excellent time management, customer service skills and supervision skills.
  • Proven commitment to racial equity and the mission of ACPS.

Essential Functions
  • Support executive director of community partnerships and engagement (CPE), Office of Communications leadership and department chief to develop and implement the strategic communications and community engagement plan.
  • Assist in budgeting process, developing Community Outreach program budget in collaboration with executive director.
  • Supervise, coach and evaluate the Community Engagement Team.
  • Coordinate and oversee the implementation of a mass communication system to facilitate two-way engagement to help ACPS better communicate with and understand the needs of traditionally underrepresented communities.
  • Administer customer relationship management system to help ensure that the ACPS community has clear and accurate information about division-wide issues ranging from instruction to policy, capital planning, transportation, health and safety measures, and more.
  • Serve as liaison to the Office of Communications to ensure effective external communications aligned with family engagement best practices.
  • Lead division-wide customer service initiatives.
  • Identify and implement strategies to provide a streamlined set of digital tools to support real-time communication with students, staff, families and community stakeholders.
  • Manage division-wide HelpLine and outreach call center.
  • Recruit and train independent contractors, temps and/or casual staff for difficult conversations, communicating with linguistically diverse callers and visitors, etc.
  • Increase staff capacity to conduct effective outreach and create welcoming, inviting environments to engage families.
  • Develop tools for staff to promote family engagement and two-way communication in their buildings
  • Provide communications support (messaging, graphic design, etc.) as requested to other departments to ensure communication is strategic, clear, accurate and accessible for our families.
  • Provide coaching and professional learning for team members and departments on effective outreach strategies and tactics.
  • Lead traditional and "high-tech" outreach that empowers families to be actively engaged in their child's education.
  • Succinctly and effectively communicate CPE and division concepts to diverse stakeholders through a variety of print and digital media.
  • Oversee data collection and analyze impact of outreach activities to ensure family participation expectations are met consistently through appropriate outreach methods (for example- multilingual fliers, calls, SMS and email campaigns, direct mail, face-to-face, etc.).
  • Support the development of the team regarding community-based and local organizations to share info about school division, family engagement efforts and identify community resources.
  • Develop and coordinate outreach plans for office and division-wide initiatives that utilize "high-touch" and grassroots strategies to reach targeted high-need communities and build a culture of trust and transparency.
  • Manage and/or support special community initiatives and division-wide events, including Annual Back to School Supply Drive, Superintendent's Town Halls, Kindergarten Registration, Free and Reduced-meals applications, etc.

  • Criminal Justice Fingerprint/Background Clearance.
  • Tuberculosis Skin Test.

Public Health Compliance
  • Proof of COVID vaccination. Exemptions for religious/medical will be reviewed.
  • Must follow safety and health protocols.


Primary Location:
Central Office
Salary Range:
$89,520.00 - $142,058.40 / Administrator SAS-09
Shift Type:

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