Marketing Solutions Manager - Regional

Job Description

The Marketing Solutions Manager is responsible for driving revenue for the Regional Washington Post sales organization across all Washington Post platforms. They will work closely with sales, client services and design as well as other internal stakeholders to build concepts and programs that are innovative and compelling to Regional brands within set vertical categories.

Motivation

• Your mission is to leverage Washington Post products, tools, opportunities, and data (particularly audience driven) to create world class advertising solutions that help our clients achieve their goals.
• You are a team player and thrive working the front lines with Sales partners.
• You seek insights from internal teams to better inform your solutions development strategies.
• You are naturally curious and always take the extra steps to necessary to diagnose and treat challenges.
• You are organized, efficient and always looking for solutions to any challenge.
• You can juggle multiple projects with ease. In fact, you thrive with more than one responsibility.
• You can communicate complex ideas and solutions effectively..
• You receive feedback enthusiastically and thrive in a collaborative environment.

Responsibilities

• Work as part of an interdisciplinary team (Sales, Client Services, Design, Product) to create custom advertising proposals that feature compelling ideas, succinct positioning and comprehensive advertising programs for new and existing clients
• Be a storyteller. Bring advertising solutions to life with an outcome oriented approach and the ability to weave those solutions in to a strong, easily digested narrative
• Lead development of and "own" all market facing positioning, proposals and promotional initiatives for categories covered
• Become an expert on The Washington Post's value proposition, products, audience and journalism pedigree in order to effectively demonstrate to the marketplace The Washington Post's unique value proposition
• Be/become an expert in the industry categories covered in order to deliver insightful solutions specific to said categories
• Develop strong category vertical presentations for each category covered (i.e. Travel, Real Estate, Entertainment, Healthcare, etc.)
• Provide support to sales team by helping the teams prepare for sales calls, building client relations, keeping abreast of agency and client accounts, notifying team of product changes and implementing marketing strategies

Requirements

• Strong verbal, written, and presentation skills are mandatory
• Proficient in concept/idea generation
• Proficient in PowerPoint, and Photoshop. Working knowledge of Excel.
• Ability to prioritize, multitask, and meet deadlines
• A proactive, customer service, solution-oriented attitude
• B.A. in Communication/Marketing/Business preferred
• At least 6 years work experience, 2-3 years of experience in digital space preferred
• Advertising Agency and/or understanding of the advertising sales process experience a plus
• #LI-Hybrid

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife