Brand Sponsorships & Experience Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Brand Sponsorships & Experience Manager develops and manages the enterprise brand strategy and brand architecture by supporting sports and music strategies through sponsorship evaluations, negotiations, and activations; project management and campaign development. Plans, strategizes, and executes marketing design and activities to establish and maintain brand presence in the market. Develops and publishes compelling, valuable marketing content to attract and engage customers and prospects, with the objective of generating brand awareness and interest from potential clients.

Responsibilities

• Collaborates with state office leadership to develop strategic communications plans that optimize resources aligning with state office and national communications goals.
• Leads state and local marketing communications and media planning, creative development of advertising materials.
• Maintains clear understanding of States' priorities, initiatives, objectives, and goals by analyzing and identifying trends and opportunities to advance State priorities.
• Manages media campaigns and messaging, assist with KPIs, optimizes success metrics and identifies opportunities for best practice.
• Develops targeted media plans, including creative briefs, to provide strategic direction to both media and advertising agencies for the development of creative collateral that ensures brand standard compliance and strategy alignment.
• Provides continuous coaching, guidance and mentoring to state staff as needed.
• Initiates and implements innovative solutions that ensure state goals are achieved.
• Oversees infrastructure that processes, edits, and archives all material review.

Qualifications

• Bachelor's degree and 5+ years professional experience in brand or marketing strategy and activation at an agency or client-side.
• Demonstrated professional experience in project management and providing consultative services, with emphasis in sports marketing and/or music initiatives.
• Strong proficiency in Microsoft Office suite, specifically PowerPoint and Word.
• Travel up to 25%.

In office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.