Annual Giving Manager

Bowie State University
Bowie, Maryland
Jan 31, 2023
Mar 07, 2023
Full Time

Annual Giving Manager

Bowie State University

Salary Range

$70,000 - $80,000

Duties and Responsibilities

  • Reporting to the Associate Vice President for Institutional Advancement, this position will lead the university’s efforts to increase annual individual giving from alumni, parents, faculty, staff, and students.
  • The Manager works collaboratively with: volunteers, development staff, student callers, alumni engagement staff, and other university stakeholders to solicit gifts up to $25,000 from individuals.
  • The Annual Giving Manager will oversee all daily operational facets of Annual Giving. Analyze giving and trend data, performance statistics, engagement scores and other predictive indices to determine the strategic vision, goal setting, program implementation, assessment, and daily management of Annual Giving activities, volunteers and student callers.
  • Devise, implement and evaluate a year-round acquisition and cultivation program; build strategies for acquiring new donors, with an emphasis on increasing undergraduate alumni participation.
  • Implement initiatives for retaining and upgrading annual support from current donors; the Manager will establish and grow a Leadership Annual Giving level with commensurate distinct recognition and acknowledgement.
  • Assist with the development of a strategic plan for Annual Giving programs to meet yearly financial and participation goals.
  • Collaborate with internal staff and vendors to develop relevant collateral and content for social media and digital outreach platforms.
  • Ensure that the University’s brand and overall marketing and communications strategy is used consistently in annual giving materials;
  • Manage the Bowie State Giving Day campaign.
  • Manage the faculty and staff giving campaign.
  • Assist with the implementation of senior class giving, student philanthropy and all “BSU4LIFE” messaging.
  • Build upon the University’s crowdsourcing, text to give, and other emerging giving platforms.
  • Work occasional weekday evenings during active call center months to motivate student callers and engage with the onsite vendor.
  • Work occasional evenings and weekend events sponsored by the Division of Institutional Advancement.
  • Performs other duties as assigned.

Minimum Qualifications


A Bachelor’s Degree required.


A minimum of (5) five years of experience managing annual giving programs that include integrated multichannel solicitation methods required.

Knowledge Skills and Abilities


  • A significant background in direct marketing—especially direct mail, digital media and social media—including proficiency of strategy, creative development, collateral production, and program metrics.
  • Ability to manage a call/engagement center staffed by student employees.
  • A thorough and current knowledge of, and a commitment to, overall fundraising principles and best practices in annual giving, including social and digital media.
  • Donor-centered and customer service-oriented team player who is excited to explore new approaches for connecting with donors.

Technical Skills:

  • Ability to organize and interpret data sets relating to goal setting, projections, dashboard reporting and results.
  • Familiarity and comfort with data and donor management software.
  • Critical thinker who is adept at using creative themes and narratives across giving channels to increase efficiencies and grow Annual Giving revenue; curiosity and understanding of new and emerging fundraising techniques and technologies.
  • Demonstrated drive to exceed yearly revenue goals and other key metrics.

Project Management

  • Excellent project management skills with a passion for data-driven decision-making.
  • Self-starting and organized; ability to prioritize concurrent tasks and competing priorities.
  • Ability to work collaboratively with staff, students, volunteers and vendors.

Conditions of Employment

Please be advised, COVID-19 vaccinations are strongly encouraged but not required for eligible faculty and staff employed by Bowie State University. This protocol may be subject to change.


Non-Union Position.

Potential for flexible telework and hybrid telework scheduling.

BSU offers a generous benefits package, which includes 22 vacation days, 13 holidays, 15 sick days; comprehensive health insurance and retirement options; and tuition remission for employees and their dependents at any of the University System of Maryland schools.

To apply: