Head of Marketing & Brand

Company Description

Volo is the largest and fastest growing player in the social sports industry.  We create year-round opportunities for adults  to participate in a variety of sports, fitness, tournaments and social activities through league play.  We bring together over 300,000 users across the U.S. in 8 major cities in sports leagues ranging from volleyball and soccer to bocce and kickball.  Through our industry leading digital platform, Volo offers an increasing array of non-sports social activities to enable adults to connect with peers through play. 

Volo is a movement—for people and by people who want to connect more meaningfully with each other. We are a grassroots uprising, helping others actually see who they’re connecting with, and share experiences over the length of a season.

Volo is ranked among the Inc-5000 Fastest Growing Companies with revenue growth over 40% per year. We currently operate in 8 cities (NY, Boston, DC, Baltimore, SF, SD, Denver, and Morristown, NJ) with plans to grow to many more. The company has embarked on an aggressive growth plan to create the pre-eminent adult social activities organization in the country.

If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us.

Proof We Are Awesome

• Ranked Among Inc 5000 Fastest Growing Companies
• Serving more than 22,000 kids in free youth programs
• Over 300,000 Adult Participants Nationwide
• 8 City Markets & Counting...

If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us.

Job Description

 Responsibilities include, but not limited to:

• Developing and managing all marketing materials:
• Consumer apparel/branded POS
• Staff apparel
• Volo Sports website
• Sponsorship decks
• Volo Kids Foundation decks
• Volo Kids Foundation website

• Managing an external agency:
• Hiring & managing agency and managing corresponding budget and projects
• Reviewing and approving all advertisements created by the advertising agency before they are published or aired
• Public Relations strategy:
• Writing speeches and/or articles that promote the company’s products and services or explain company policies to employees
• Approving sponsorships from the brand side of the business
• Accountability for all content marketing initiatives to drive traffic the Volo City websites, engagement on social media, leads, that deliver league registrations and player retention
• Manage and execute various national email campaigns, including the template designs, calls-to-action, and content used in our email promotions
• Collaborates across cities and departments to deliver an effective content marketing strategy and editorial plan to help grow our community of players and volunteers
• Development of content consistent with our brand, voice, style, and tone
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution
• Evaluating the effectiveness of campaign strategies to ensure that they are meeting/exceeding their goals
• Periodic performance measurement and optimization of the program’s content development, distribution, and results
• Thorough documentation and communication of all marketing activities

Qualifications

Must Have

• BA/BS or Master’s degree in Marketing 
• Minimum of 8-10 years’ experience in Marketing or Sports Marketing
• Strong project management skills
• Experience creating content for the web and growing a social audience
• Comprehensive understanding of SEO, content categorization and structure
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Experience with WordPress, Mailchimp, Google analytics, and all top social channels
• High-Level graphic design and photo editing skills
• Project management skills and understanding how to prioritize tasks
• Self-starter with ability to work in a fast-paced environment

 “WOW” Us With ...

• Passion for sports and social activities
• Outgoing and ready to handle anything presented
• Punctual and professional, but embraces a "work hard, play hard" attitude

Compensation: 

• $130K - $160K base salary
• Bonus Eligible 

Additional Information

Volo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Volo does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Volo also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Volo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or company policy. We strive to create a healthy and safe workplace and we prohibit harassment of any kind.

Volo partners with TeamWork Online, connecting people to sports jobs, careers, and internships for more than 30 years.  Visit our page here to learn more.

Don't see a position that matches your background or interests?  We're a growing company and always looking for top talent.  Drop us your resume here and we'll contact you when there's a match!