Manager, Enterprise Brand Planning

Capital One
McLean, Virginia, United States
Jan 25, 2023
Feb 24, 2023
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Manager, Enterprise Brand Planning

The Brand Planning & Insights team is seeking a Manager to support the Brand department's efforts to build out a new planning consultancy to help our Line of Business (LOB) partners develop and maintain marketing plans that drive business outcomes. In this role, you'll work with business and marketing partners as a planning SME, and, as needed, support/facilitate LOB and Channel interactions in service of those plans.

What you'll do:
  • Develop strong working relationships with key LOBs and operate from a position of deeply understanding their goals and objectives-i.e., we succeed if they succeed.
  • Consult with LOB Marketing and Channel partners on the development and refinement of marketing plans & objectives
  • Partner with Brand Insights and LOB Business/Marketing partners to identify research needs to inform marketing planning.
  • Partner with Brand Insights to enable leaders to assess progress towards marketing goals and reprioritize future investments by facilitating the collection of key metrics, LOB marketing activity, and marketplace activity/context.
  • Support Brand department strategy projects, many of which will provide leaders and associates with the knowledge, rules, and resources needed to effectively build the Capital One brand.
  • This role is currently an individual contributor

Who you are:
  • You want to be an EVIDENCE-BASED MARKETER Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications:
  • Bachelor's degree or military experience
  • At least 5 years of experience in a marketing strategy, planning or consulting role

Preferred Qualifications:
  • At least 2 years of experience working with a Fortune 500 brand
  • Experience operating within a matrixed organization and successfully navigating white space

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Similar jobs